It’s not just the temperatures that are soaring this summer—demand for insulated drinkware is heating up fast across the attractions industry.
Taylor Made Designs (TMD), a UK-based supplier known for its branded merchandise, has reported a staggering 280% surge in sales of its premium vacuum-insulated water bottles this year. And while the warm weather certainly plays a part, the real driver behind this boom is something far more lasting: sustainability.
Once reserved for high-end corporate giveaways, insulated steel bottles are rapidly becoming a staple in theme parks and visitor attractions. Parks are increasingly stocking them in gift shops or issuing them to outdoor staff as part of their uniform kits. The appeal is clear: these bottles keep drinks hot or cold for hours, they’re durable, and—crucially—they offer a sleek canvas for custom branding.
“Consumers are really responding to sustainability right now,” explains Ed Taylor, Managing Director of Taylor Made Designs. “But they also want quality. Our bottles look fantastic after branding, and they’re designed to last.”
In an era where single-use plastics are falling out of favor, insulated bottles offer a compelling alternative for attractions operators. They aren’t just environmentally friendly—they’re also a high-margin product that guests are willing to pay for. It’s a win-win: parks enjoy increased revenue and brand visibility, while guests take home a genuinely useful, long-lasting souvenir.
TMD currently offers two flagship models—the TIDE, a 600ml bottle with a rubber coating and silicone carry ring, and the POD, a sleek 500ml design—both available with 360° wraparound printing. Thanks to in-house production at their UK headquarters, the company can offer quick turnaround times and low minimum orders, making it easier for operators to test the market without committing to large volumes.
As attractions look for ways to enhance guest experience while embracing sustainability, branded insulated bottles are proving to be the perfect blend of function, fashion, and forward-thinking.
You can explore TMD’s full range of branded drinkware here.
