IAAPA Expo 2021 has radiated with enticing surprises for the industry, with a brand new attraction themed around Ferrari unveiled.
The Ferrari Experience is set to be a media-based, midway attraction. Its state-of-the-art features are set to be immersive simulator rides, an esports adrenaline hubs and exclusive themed F&B for all the family to enjoy.
Speaking at the launch, Annabel Rochfort, Director of Location Based Entertainment and Esports for Ferrari said:
“The Ferrari Experience concept will allow us to connect with our global fans like never before. We know consumer demand for a Ferrari midsize concept is high, and we are delighted to bring this exciting opportunity to the market to provide guests with the true Ferrari experience.”
Ferrari announced the spectacular plans at the Expo in Orlando this week, and were joined alongside internationally acclaimed attraction designers Katapult, and global-leader in the manufacturing of media-based attractions Simworx, whom will both lend their expertise on the flagship project.
Plans are also in place for the Ferrari Experience to feature a frictionless, connected experience using state of the art guest experience technology.
Phil Higgins, Co-Founder and Chief Creative Officer at Katapult is delighted add Ferrari to their stellar project portfolio, commenting:
“We are excited to partner with Ferrari to develop a truly unique midway attraction concept. We have worked extensively to distill the brand’s tradition, innovation, passion and luxury, to create an authentic and scalable experience for Ferrari fans around the world to enjoy.”
Katapult are hosting virtual reality tours of the Ferrari Experience concept. Please contact Phil Higgins for more information or to arrange a booking.
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