The mission (12 – 24 June) is designed specifically for UK companies that deliver innovative audio-visual (digital, VR & AR) and light-based content and equipment to Retail, Theme Parks, Attractions, Resorts, Museums and Communication sectors.
Opportunities overview
The Experience Economy continues to grow with multi-billion pound projects planned or underway. The overseas developers and resort and leisure complex owners are looking for experiential content that provides a point of difference that reaches out and attracts and engages visitors and extends their visit. This high-profile UKTI Trade Mission will help UK companies exploit these opportunities by facilitating access to key government departments and influencers, decision-makers and procurement agencies with major commercial developers and leisure resort operators.
Companies who want to immediately confirm an interest to join the Mission can register via https://www.events.ukti.gov.uk/ee-mission-to-hong-kong-macau-and-shanghai-/ places are limited and we expect a large response
In addition to visiting the Asia Attractions Expo in Shanghai, we are targeting meetings with Joyland, CMC, OTC, Happy Valley, Chimelong, and Evergrand.
While in Hong Kong, we will visit the Government Departments responsible for the day to day running of culture events the museums and also for the delivery two huge flagship projects requiring experiential content in the future.
While in Macau, we will target five of the six integrated resort operators who are all evaluating experiential systems and content that can differentiate their offering and increase the length of visitor stay. We will also visit the Government department responsible for Culture and Museums (Macau is a World Heritage site)..
For questions relating to the mission logistics or payments, please contact eemission@uktieventspecialist.co.uk
For questions on the relevance of this mission to your Company, please contact steven.spalding@mobile.ukti.gov.uk
Companies can download a copy of the most recent research UK Trade & Investment have commissioned; “Understanding China’s Leisure Attractions Market”. This report was prepared by APCO Beijing (Nov 2016).
Steven Spalding | Business Specialist | High Value Opportunities Programme |
UK Trade & Investment | 1 Victoria Street | London SW1H 0ET | Tel: 44 (0)7825603107 | E-mail: steven.spalding@mobile.ukti.gov.uk
