Scruffy Dog Creative Group (SDCG) is set to strengthen their position in the worldwide experience sector after forming an alliance with iP2Development B.V. as Global Design Partner.
Amsterdam based iP2Development is renowned for in their abilities to create spectacular IP formats based on the most legendary brands and now desires to scale up their operations globally with the support of Scruffy Dog.
And ensuring no time is to spare, two projects are already underway as part of the mighty collaboration. The first will see Scruffy Dog take Mission: Play! to the next level, which is set to be based at iP2Development’s first European Mattel Centre in Berlin.
Artistic impression of the entrance to Barbie’s Ultimate Road Trip
The second is taking place in the Middle East and details of the third project has been teased to be released soon.
Commenting on the new partnership, Joe Bright, CEO of Scruffy Dog Creative Group said: “It is a pleasure to work with iP2, they have a proven track record in creating IP experiences with some of the most iconic brands in the world. With our creativity and capacity, together we can push boundaries and reimagine the indoor entertainment center experience.”
International credibility with brand experiences
The new-found alliance with iP2Development marks the latest in SDCG’s rich portfolio in creating world-class IP experiences based on famous brands. The Walking Dead, CBeebees and Cocoanuts are already famous IPs under their belt, with their latest I’m a Celebrity… Jungle Challenge slated to open in Manchester in 2021.
In other Scruffy Dog Creative Group news, check out their recent appointment as member of OCT Alliance of Planning & Design.
