As the global appetite for immersive, in-person entertainment surges, RWS Global the world’s largest producer of live experiences is answering the call in spectacular fashion. This summer, the New York-headquartered powerhouse is delivering over 100 original shows and activations across more than 20 family destinations in the United States and Europe.
From stage spectacles and character breakfasts to retail activations, behind-the-scenes tours, immersive festivals, and themed décor, the scale and ambition of RWS Global’s seasonal rollout is unprecedented. Each experience is conceived, produced, and operated entirely in-house, showcasing the company’s end-to-end capabilities from concept development to casting, technical production, and talent management.
With programming now live at leading destinations such as Hersheypark, Parque Warner Madrid, LEGOLAND parks in the US and UK, Chessington World of Adventures, and resorts and attractions owned by Herschend Enterprises, Melia Hotels International, and others, RWS Global is setting a new bar for summer entertainment.
“At a time when guests are seeking novelty, connection, and quality, we’re proud to partner with some of the world’s most iconic destinations to deliver moments that resonate,” said Craig Laurie, Chief Creative Officer at RWS Global. “Each of these 100-plus shows is an opportunity to blend storytelling, technology, and live performance into something unforgettable.”
To bring these activations to life, RWS Global has cast over 1,000 performers and technicians, building on the company’s legacy of delivering world-class talent and creativity to millions. Across its global studios and production teams, the company is orchestrating what amounts to millions of unique guest interactions every day.
This initiative aligns with broader industry trends. According to the Global Attractions Attendance Report (2023), global theme park visits are up more than 20%, with younger demographics prioritizing fresh experiences over repeat visits. A recent Skift study also found that 73% of Millennials and Gen Z travelers prefer discovering new entertainment offerings when they travel. RWS Global’s slate of new programming is designed precisely to meet that demand—agile, varied, and intensely guest-focused.
Known for producing some of the most recognizable shows on land and sea, from Broadway collaborations to international sporting ceremonies, RWS Global has built a formidable reputation for versatility, scale, and creative excellence. Its client roster reads like a who’s who of global brands: Apple, Coca-Cola, Warner Bros., Disney’s The Lion King, Vera Wang, Crayola, MSC Cruises, and Six Flags, to name just a few.
Headquartered across seven global cities and employing over 8,000 individuals worldwide, RWS Global continues to redefine what’s possible in live entertainment this summer, and beyond.
For more information, visit rwsglobal.com.
