In a bold move reinforcing its position as a global powerhouse in live entertainment, RWS Global has announced the addition of two influential leaders to its executive team. Hans Vollrath steps into the role of Executive Vice President of Land Production, while Ashley Hong joins as Vice President of Licensing—a newly created role that signals the company’s ambitions to redefine branded experiences and global IP partnerships.
These strategic appointments arrive at a pivotal moment for RWS Global, whose rapid expansion across the entertainment and sports sectors continues to reshape the landscape of live, immersive moments around the world.
Hans Vollrath: Redefining Land-Based Experiences
With a career spanning over 30 years and a résumé that reads like a roadmap through the world’s most iconic themed destinations, Hans Vollrath brings a depth of experience unmatched in the industry. From two decades at The Walt Disney Company to his most recent leadership post at Meow Wolf, Vollrath has consistently been at the forefront of innovation in guest experience and operational excellence.
Now at RWS Global, he will oversee land-based productions—from spectacular theatrical shows to immersive pop-ups and branded activations. It’s a vast portfolio, but one perfectly suited to Vollrath’s ability to bring large-scale visions to life with both creativity and precision.
“Hans is a game-changer,” said Jake McCoy, RWS Global’s Chief Operating Officer. “He brings a visionary mindset that will elevate everything we do on land. His leadership will help scale our productions to new heights while maintaining the guest-centric values we’re known for.”
Ashley Hong: Elevating Brand Licensing to an Artform
Ashley Hong’s addition to the leadership team opens a new chapter in RWS Global’s licensing and IP strategy. With more than two decades of experience in global brand development, Hong has helped shape licensing programs for leading names in sports, fashion, and entertainment—including her groundbreaking work with the NBA and Authentic Brands Group.
Her expertise will be instrumental as RWS Global looks to expand its IP-driven experiences, retail offerings, and consumer touchpoints. From experiential marketing activations to global partnerships that blend entertainment and lifestyle, Hong is poised to build new bridges between brands and fans.
“Bringing Ashley on board strengthens our ability to deliver innovative, fandom-fueled experiences,” said Veronica Hart, Chief Growth Officer. “Her understanding of global markets and passion for IP-driven storytelling are perfectly aligned with our vision.”
Hong will be representing RWS Global at the upcoming Licensing Expo in Las Vegas, May 20–22—a key opportunity for prospective partners to connect and explore new ventures.
A New Era of Live Entertainment
These new appointments reflect RWS Global’s unwavering commitment to pushing the boundaries of live entertainment. With headquarters and studios spanning six countries and a global team of over 8,000 performers and creators, the company produces more than one million live moments every day.
From Broadway to theme parks, cruise lines to global sports events, RWS Global continues to set the standard—now with even more horsepower in its leadership engine.
To learn more about RWS Global’s offerings or to book a meeting with Ashley Hong during Licensing Expo, visit rwsglobal.com or email newbusiness@rwsglobal.com.
