RWS Global, a leader in live entertainment and immersive experiences, has announced a partnership with the North Carolina Zoo to introduce a groundbreaking augmented reality (AR) tracking adventure, launching alongside the Zoo’s new Asia expansion in summer 2026.
The AR experience is designed to place guests in the role of conservation biologists, where they will track predators, scavengers, and prey through the Zoo’s newly developed Asian habitats. Using handheld digital devices, visitors will follow animal tracks, uncover hidden clues, and complete interactive conservation challenges, guided by custom characters created by RWS Global.
According to Veronica Hart, Chief Growth Officer at RWS Global, the project blends technology and storytelling to deepen the connection between visitors and wildlife conservation. “This experience transforms a day at the Zoo into a hands-on adventure, where guests step into the story and work directly to protect wildlife,” Hart said.
The North Carolina Zoo, recognized as the world’s largest natural habitat zoo, sees the Asia expansion as a major step in combining visitor immersion with conservation education. Interim Director Diane Villa emphasized the significance of the partnership: “As a leading conservation organization, we embrace technologies that empower deeper impact, engagement, and understanding. This AR adventure invites guests to join our mission to save wildlife and wild places.”
The collaboration underscores a growing trend of cultural and entertainment organizations leveraging interactive technologies to enhance visitor engagement. For RWS Global, which has delivered creative experiences for brands including Disney, Warner Bros., Coca-Cola, and the Commonwealth Games, the project reflects its expansion into conservation-driven storytelling.
With the Asia expansion, the North Carolina Zoo will not only showcase new habitats but also highlight its role as an innovator in combining technology, education, and entertainment for global conservation awareness.
