Outernet London is hosting an immersive experience marking Sir David Attenborough’s 100th birthday, bringing natural history storytelling into one of the capital’s most prominent digital venues.
Created with Open Planet Studios, the 360-degree production uses animation, large-format visuals and real-world footage to explore the relationship between people and the planet. The experience is adapted from Our Story with David Attenborough, the Natural History Museum’s first immersive production, which opened in June 2025 at the museum’s Jerwood Gallery.
A Museum Experience Reworked For A Digital Venue
The Outernet version demonstrates how museum-led content can be adapted for high-footfall digital environments. By transferring the concept from a gallery setting to the Now Building, the production reaches a different operational context while retaining its educational and cultural purpose.
For museums, content producers and venue operators, the project shows the value of flexible intellectual property that can work across several formats. Immersive natural history content is especially suited to large-scale digital display, where environmental themes can be presented with scale, motion and sound.
Natural History Storytelling And Public Engagement
The experience follows Sir David as he examines the connection between human activity and the natural world, before presenting a future-facing vision of London where people and nature can coexist successfully.
Nick Powell, an Olivier Award-nominated composer, came up with the original score, adding a theatrical layer to the visual content. This use of music, narration and spatial media reflects the growing overlap between museum interpretation, public art and location-based entertainment.
For the visitor experience sector, the project highlights how institutions can communicate complex environmental themes through accessible formats without relying on traditional exhibition models alone.
A Model For Cross-Sector Collaboration
The collaboration between Outernet, Open Planet Studios and the Natural History Museum points to a wider opportunity for cultural organisations and commercial venues. Large-format digital spaces can extend the reach of museum content, while cultural partnerships can add authority and depth to venue programming.
The free presentation at Outernet runs at regular intervals until 31 May, while the 50-minute museum version continues at the Natural History Museum until 30 August.
For B2B audiences, the project offers a useful case study in content repurposing, venue partnership and immersive interpretation. It shows how trusted cultural material can be adapted for public-facing urban media spaces while supporting education, destination programming and audience development.
As demand grows for meaningful digital experiences, Our Story with David Attenborough demonstrates how natural history, technology and cultural storytelling can be brought together in formats that serve both public engagement and the wider experience economy.
