This time next week (September 7) the hotly anticipated Saudi Entertainment and Amusement Expo will be well underway, bringing in 5000 key buyers from the Kingdom of Saudi Arabia’s (KSA) ultra-flourishing $64 billion leisure market.
In line with the ambitious goals of Saudi Vision 2030, KSA and the wider Gulf Region is a hot market for UK museum and attraction suppliers – and we are delighted to be a hosting a wealth of UK companies at our very own Pavilion at the Expo. From cutting-edge robots, to next-generation themed attractions and bespoke customer experience designs – the 84 square metre Pavilion, in association with the Department for International Trade, will have it all!
Meet the companies product showcasing below:
Tangerine team at the Grand Egyptian Museum
Tangerine
For the last 30 years Tangerine has collaborated with a wealth of international brands to push boundaries in designing compelling visitor experience. Stellar projects include leading the whole design of Gulf Air of Bahrain’s new aircraft carriers and most recently, defined the customer experience of the highly-awaited Grand Egyptian Museum.
Commenting ahead of the Expo, Geraint Edwards, Head of Service Design at Tangerine said: “We are excited to meet with individuals and organisations who are looking for a real opportunity to craft a holistic experience that will inspire local and international visitors to their attractions and make them eager to return to find out what is happening next.”
Rainbow Productions’ selection of mascots
Rainbow Productions
Rainbow Productions are a world-leading manufacturer of costume characters and mascots, and gearing up to make their debut at SEA. Rainbow Products already boast a stellar portfolio in the Middle East, collaborating with leading names including Ferrari World, Global Village, IMG World of Adventures and Warner Bros. World Abu Dhabi. Most recently, they have also impressively created mascots for all sixteen clubs in the Saudi Professional Football League.
After investing heavily into new methods and staff training through lockdown, Rainbow Productions are now ready to strengthen their footprint across the Gulf Region.
The Box Plymouth, experience space designed by Event
Event Communications
Event has already successfully tapped into the Gulf Region’s experience sector, having recently developed a new national museum in Oman and working on one of Saudi Arabia’s leading science facilities.
Jim Broughton, Director of Strategy at the internationally acclaimed experience design agency explains the reasons Event is targeting SEA:
“KSA is the most exciting place in the world right now for the creation of visitor experiences. So much is happening, on such an ambitious scale and with such high aspirations of quality, that we cannot help but be energised by it.
“From our previous work in the Kingdom, we’ve learned something of its extraordinary wealth of landscapes and heritage sites, and we’ve been privileged to be receive the characteristic warm welcome that is so much part of Saudi culture The fact that KSA is now making such great plans to invest in society and to open its arms to the world is incredible.”
LEGOLAND Discovery Centre, designed by Katapult
Katapult
Katapult’s founders Phil Higgins and Dawn Foote are also gearing up to hit Riyadh for SEA 2021. In the last 20 years, the world-class themed attraction designers have built up an ultra impressive global portfolio, with notable collaborations including Atlantis the Palm, The LEGO Group and Merlin Entertainments.
Impressively, Katapult has created 80 themed attraction concepts in 19 countries worldwide – with Dawn and Phil keen to build new relationships to design the next best attraction in KSA.
The RoboThespian, Engineered Arts’ flagship model
Engineered Arts
Engineered Arts is the UK’s leading designer and manufacturer entertainment robots, which woo guests in a variety of destinations including science centres, theme parks and business events. After more than 15 years in the making, RoboThespian shines as Engineered Art’s flagship model and is raring to woo the crowds at SEA with its impressive movement range, speech and songs.
Commenting ahead of the show, Daniel Bragg, Sales and Marketing Director at Engineered Arts said: “Saudi Arabia will be a key market for our technology over the next 10 years with the influx of new Giga projects and tourism in the area and SEA brings all of the key players into one location for us. Being that Saudi Arabia is very forward thinking in terms of technology they are open to exploring new use cases for robot human interaction.
We are also thrilled to have more UK companies join us at SEA 2021, including including Severn Lamb, The Deluxe Group, Ventola Projects, ES Global, ray hole architects, Squint Opera, Luminous Show Technology Ltd, DJ Willrich, 7th Sense, ChazBiz Ltd and Timberplay Ltd. We’d like to wish all delegates joining Experience UK the best of luck for a very successful Expo.
See you in Riyadh!
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Elsewhere, Experience UK gears up to host Pavilion with UK companies at IAAPA Expo Europe.
