Two of the UK’s most innovative experience technology companies have announced a major new collaboration designed to reshape the future of immersive attractions, retail, and live entertainment. Ventola Projects, a global leader in LED lighting and display solutions, has partnered with Performit Live, the UK pioneer in AI-powered live digital character technology, to deliver next-generation guest experiences that are as interactive as they are commercially effective.
Blending Lighting, Display, and AI Character Performance
Ventola Projects has long been recognised as a UK global export champion and a driving force in the international leisure and entertainment industry. Through its VAVR global alliance programme, the company has brought dynamic LED lighting and immersive display solutions to destinations worldwide.
This new partnership expands that expertise into the realm of AI-powered interactive characters, enabling attractions and venues to connect with guests in entirely new ways. By integrating Performit Live’s hybrid model of AI and human-driven character performance with Ventola’s display and lighting capabilities, the companies will create immersive platforms that combine storytelling, interactivity, and commercial functionality.
“We are excited to be working alongside Performit Live and look forward to expanding our business model through this partnership,” said Mick Ventola, CEO of Ventola Projects. “By combining our expertise with their pioneering AI character technology, we can deliver even more dynamic, engaging, and commercially effective solutions for clients worldwide.”
Performit Live: Pioneers of Hybrid AI Characters
Performit Live is currently the only company capable of driving digital characters through both AI and live human performers, from anywhere in the world. This hybrid system allows characters to engage in personalised guest interactions while remaining scalable across multiple sites.
“Guests aren’t just watching a character – they’re having a conversation, buying a keepsake, and leaving with something magical to remember,” explained James Banfield, Chief Commercial Officer at Performit Live.
Debut at IAAPA Orlando
The collaboration will be formally unveiled at IAAPA Expo Orlando with the launch of Performit Live’s AI Sales Kiosk (ASK). Designed as a self-contained guest interaction hub, the ASK system integrates Performit Live’s Lumière and Protégé technologies into a powerful retail and entertainment platform.
The ASK system allows digital characters to do more than entertain. They can:
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Greet and interact with guests.
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Answer questions in real time.
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Promote products and take payments.
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Deliver AI-generated and physical keepsakes, including personalised photos, artwork, and souvenirs.
By positioning characters as interactive points of sale, the ASK opens up entirely new revenue streams for attractions, live events, and retail operators.
A New Era of Immersive Storytelling
With Ventola Projects’ expertise in lighting and immersive environments combined with Performit Live’s cutting-edge character systems, this partnership signals a new standard for experiential design. The companies aim to create seamless environments where visuals, atmosphere, and character engagement work together, transforming traditional guest experiences into intelligent, monetisable storytelling platforms.
Together, Ventola Projects and Performit Live are not only advancing immersive entertainment – they are building the future of interactive digital experiences.
