Katapult launches Brand & IP Survey 2022.
Katapult, the UK’s leading themed attraction designer, welcomes leisure and attraction operators and suppliers to participate in their 2022 Brand & IP Survey.
The short Survey has been designed to understand how the sector values Brands & Ips, their importance and the challenges which come with implementing them into visitor attractions. Those who partake have the opportunity to request a free copy of the survey findings, which will be issued later in the year.
In 2020 Katapult launched the inaugural Brand & IP Attraction Survey, which highlighted a number of key findings through hundreds of responses. These included:
- 90 Per cent believed brands and IPs are going to be important to the industry over the next 5 years
- 59 Per cent said ‘finding the right operator’ was their biggest challenge in the industry
- 75 Per cent found ‘staying relevant to guests’ was the biggest challenge for existing IP attractions
The last two years has accelerated much change to the leisure and visitor attraction sector industry, with the Katapult team keen to learn the new and emerging views regarding Brands and IPs.
Wanting to have your say? Access Katapult Brand & IP Survey here.
