Vision

Vision XS is the attractions industry leader in predicting economic outcomes from visitor experience analysis. We have over 25 years of working within the attractions and leisure industry. Vision XS’ models, science, numbers and expertise reduces project risk and has enabled clients to embark on successful 5-10 year strategies. We have worked with over 300 clients worldwide and as a result are largely regarded as the go-to strategists for a wide range of leisure operators, organisations, banks, investors and governments and have helped launch a host of successful new attractions.

Vision XS’ 5 model’ unique approach is renowned within the tourism sector around the world. This approach requires a highly skilled multi-disciplined team to work together iteratively to produce ultimately, a master plan, content plan and business plan that form the long-term back bone of a project. Each model requires a significant amount of real data along with years of experience in order to ensure there is harmony between the models.

One of the models is our proprietary software ‘X-Mod’ which we use to study the visitor experience and identify gaps in the product and test model new additions or solutions.  Our software is used to determine whether a project can occupy enough people to make a successful business model using the capacity of the site, calculate the amount of experience components required, and predicts the quality and value of experience  offered by the attraction/destination. Using this data, we can also carry out predictive tracking and visitor volumes, flows, and journeys.

We have an ongoing support role for all of our clients and host regular meetings and training events.