Directory
Petersham Group Ltd
Petersham Group: a specialist leisure consultancy working across the Experience Economy.
Established in 2003, its founding directors – Jonathan Rounce and Keith Thomas – jointly have over 70-years experience in the international leisure industry, both as consultants and as developers and operators of visitor attractions.

Our team’s ‘hands-on’ experience embraces the development and management of museums, visitor attractions, theme parks, family entertainment centres, historic & heritage properties, resorts, hotels and restaurants.

This gives us a broad and dynamic base from which to identify emerging trends & to identify the benchmarks of success (& of failure).
From our extensive network across the sector, bring a world-leading team of experienced associates to each project.
Our work is truly international, with projects located in Portugal, China, Kuwait, Estonia, Finland, Germany, Kenya, Malaysia, Mauritius, Vietnam, Egypt, Sweden, the USA, and the UK
Clients include:
- Local and national government
- Entrepreneurs
- Investors, banks and other funders
- Developers and operators of museums & visitor attractions
- Architects & designers
- A range of other entities across the private, public and not-for-profit sectors
As sector experts we are often asked to speak on aspects of the Experience Economy to conferences and seminars.
What do we do?
The majority of our assignments fall into one of the following categories:
Our core focus is on advising on the funding, development and management of visitor destinations and attractions
Helping clients and their advisers to translate ideas into viable leisure business propositions
