Directory
Kay Elliott
We are Architects, Masterplanners & Creatives for the Experience Economy
Our projects include some of the world’s most celebrated brands and destinations — from LEGOLAND to Blackpool Tower, and from Peppa Pig Theme Parks to ICON Park Orlando. Our built portfolio spans 25 countries and welcomes over 60 million visitors annually.
Complementing our design services, we offer strategic advisory with proprietary tools such as Guest Flow Optimisation™ and the Destination Flywheel™ — helping operators increase revenue per capita (RPC), enhance guest experience (NPS), and unlock greater value from existing assets.
We help turn guest insight into operational advantage — and align experience design with emerging ESG and commercial priorities.
Clients trust us to create destinations that perform — commercially, emotionally, and culturally.
