Directory
HelloU Creative
Founded in Hull by Helen Gill, the studio combines more than 20 years of experience in design, marketing, digital strategy and innovation. It helps organisations turn their spaces, stories and ideas into meaningful encounters that give audiences more to discover, enjoy and share.
Its proposition — “Where Physical & Digital Worlds Connect” — puts the audience experience first. From interactive trails and augmented-reality storytelling to creative installations and learning activities, HelloU uses technology with a clear purpose: to deepen engagement, encourage exploration and make experiences memorable.
The studio brings together creative strategy, augmented reality, AI, art and education, supported by hands-on prototyping through 3D printing and scanning. This blend offers experience economy businesses a creative partner for developing fresh visitor experiences, enriching existing attractions and finding new ways to connect with audiences.
A distinctive part of its offer is StoryCoin®, which links physical objects and places with augmented-reality storytelling. For heritage sites, attractions, cultural venues and destinations, it opens up possibilities for interactive trails, hidden stories, educational adventures and keepsakes that extend the experience beyond a visit.
