Attractions.io partners with Marwell Zoo to launch brand-new mobile app for guests.
Marwell Zoo has appointed the visitor app specialist to create a new platform, which provides a seamless solution for their 500,000 annual visitors to plan their visit, find their favourite animals and keep up to date with the zoo’s latest initiatives.
Marwell was an early advocate of guest experience apps and initially partnered with a design agency back in 2017 to launch a custom made app that offered guests access to information, park maps and feeding schedules. However, as demand for the solution increased, Marwell found that its solution struggled to cope with the increased load.
By switching to Attractions.io’s SaaS-based platform, the Marwell team can be confident in the stability of their solution moving forward. The focus now is on delighting guests with new features designed to make it easier for them to plan their visit and make the most of their time at the zoo.
Attractions.io’s bespoke SaaS-based platform is proving popular in the visitor destination sector, and already is utilised by 50 attractions, supplying for four million visitors worldwide.
Attractions.io mobile app offers guests a seamless visit to Marwell Zoo The Attractions.io mobile app will replace Marwell’s existing solution from April 2022 and includes an interactive map, which allows guests to find their current location, browse animal enclosures and get GPS enabled directions to points of interest around the park. Marwell will also be able to take advantage of rotating maps, making it easier for guests to orientate themselves at the 140-acre park and explore their surroundings.
Attractions.io visitor apps are designed to act as a companion for guest visits all day long, with every visitor move being catered to.
Behind the scenes, Marwell’s guest teams will leverage Attractions.io’s insight and communication tools to build better relationships with guests during their visit. The app features push messaging, Bluetooth beacon support and user segmentation capabilities alongside a reporting suite that makes collating insights during the experience easier than ever.
Commenting on their collaboration with Marwell Zoo, Danielle Bastiaens, Head of Delivery at Attractions.io, said:
“We’re excited to work with Marwell Zoo on their mobile app and optimise their solution to better suit the needs of today’s guests.
“The team at Marwell are huge advocates of mobile technology, and we look forward to giving them even more opportunities to connect with guests, share news of their conservation programmes and inspire the next generation of wildlife enthusiasts.”
Elsewhere, Attractions.io partners with Butlin’s to create holiday app for guests.
