Little Lion Entertainment is pleased to announce that Arcade Arena London will open on the Southbank in September 2026, marking a major step in the company’s development of live gaming as a new category within location-based entertainment.
Located at 26 Lambeth High Street, SE1, Arcade Arena London will be the flagship version of a concept Little Lion Entertainment has been developing since its earliest days: a purpose-built live gaming venue where multiple large-scale video game experiences can operate at the same time in one central London destination.
The venue has been designed as a flexible platform for live video game attractions, bringing together real-world play, physical environments, interactive technology and recognisable game mechanics. For Little Lion Entertainment, the project represents the fullest expression so far of its ambition to create social, repeatable and high-capacity experiences that sit between gaming, immersive theatre and competitive entertainment.
Three Headline Experiences At Launch
Arcade Arena London will open with three headline experiences, each designed to offer a different form of physical gameplay.
CHAOS KARTS, Little Lion Entertainment’s successful live karting concept, places players in a real-world racing environment where digital game features are integrated into the driving experience. The PAC-MAN LIVE EXPERIENCE, developed through a partnership with Bandai Namco Entertainment, adapts one of the world’s most recognised video games into a fully immersive augmented live format.
The third launch experience, ALIEN INVASION, will make its debut at Arcade Arena London. The new sci-fi arena attraction combines laser tag-style combat with drone technology, creating a high-intensity game environment where players are placed directly inside the action.
Together, the three experiences show how Arcade Arena London has been planned as a multi-format venue rather than a single-attraction site. This structure allows the destination to offer variety, support repeat visitation and create opportunities for new content to be added over time.
A Platform For Live Video Game Attractions
Little Lion Entertainment Founder and CEO Tom Lionetti-Maguire described Arcade Arena as a platform rather than a conventional venue. He said the concept was created to support video game experiences at arena scale, giving the business a format that can be updated with new titles, mechanics and creative worlds.
That repeatable platform model is central to the company’s wider strategy. By creating a venue that can house different games simultaneously, Little Lion Entertainment is developing a format that can adapt to audience demand, brand partnerships and future content development.
This approach also reflects wider trends across the visitor experience sector, where audiences increasingly expect active participation, social competition and shareable moments. Arcade Arena London has been created to meet that demand through physical gameplay and high-energy environments.
Building On A Decade Of Growth
The Southbank launch follows a strong period of growth for Little Lion Entertainment. The company first demonstrated the potential of live gaming through The Crystal Maze Experience, now celebrating its 10th year across London and Manchester.
Since then, Little Lion Entertainment has expanded its portfolio with CHAOS KARTS and The PAC-MAN LIVE EXPERIENCE, building a track record in translating game worlds into physical, ticketed experiences. The company now employs more than 220 people and has welcomed millions of visitors across its attractions.
Arcade Arena London brings that experience into a new flagship format. With three simultaneous games, a central London location and a venue model built for ongoing content development, Little Lion Entertainment is positioning the Southbank site as a major new destination for live video game attractions when it opens in September 2026.
