The themed entertainment industry is on the brink of significant transformation, driven by shifting consumer behaviours, technological advancements, and changing societal values. International attraction design firm Katapult has unveiled its latest 2030 Trends Report, offering a comprehensive analysis of the key megatrends expected to shape the industry over the next five years.
Based on a six-month study, the report incorporates insights from theme park superfans, industry professionals, and general audiences. It explores emerging guest expectations and the challenges attractions must navigate to remain relevant in an evolving leisure market.
Key Megatrends Defining the Future of Themed Entertainment
The report outlines five major megatrends influencing how attractions, theme parks, and entertainment venues design and deliver experiences by 2030.
1. Omni Content: The Physical Expansion of Digital Franchises
The crossover between digital entertainment and real-world experiences is accelerating, with TV series, video games, and viral moments transforming into immersive, physical attractions. Themed destinations are evolving into multi-platform ecosystems, where guests can interact with content across multiple touchpoints, from augmented reality experiences to in-person roleplaying attractions.
2. Deep Time: The Resurgence of Historical and Cultural Exploration
Audiences are moving beyond nostalgia for recent decades and showing an increasing interest in deeper historical narratives. Attractions are expected to redefine historical storytelling, focusing on less-explored eras and untold cultural narratives. Themed entertainment will evolve to blend factual storytelling with immersive technology, offering visitors a more authentic, educational, and historically rich experience.
3. Kappa-Maniacs: A Shift Toward Sustainable Attractions
With environmental concerns gaining momentum, guests are demanding sustainability-driven experiences. The next generation of eco-conscious consumers expects attractions to be carbon-neutral, nature-positive, and ethically responsible. This shift is accelerating investment in renewable energy solutions, eco-friendly infrastructure, and conservation-driven storytelling, ensuring that themed destinations align with the values of future generations.
4. Living Leisure: The Expansion of Experience-Based Lifestyles
As retail and leisure continue to merge, themed attractions are becoming more integrated into daily life. The report predicts a rise in semi-permanent living options within theme parks and resorts, catering to guests who want to extend immersive experiences beyond a single visit. This aligns with the growing trend of destination-based lifestyles, where long-term stays at entertainment hubs become a viable alternative to traditional tourism.
5. Powered-Up People: The Rise of Hyper-Personalisation
Advancements in AI, biotechnology, and consumer wellness trends are leading to greater demand for personalised experiences. Guests expect hyper-customised entertainment, from dietary adjustments at food outlets to AI-assisted itinerary planning. Attractions that fail to integrate personalised elements risk falling behind in an era where efficiency, health, and individualised services are at the forefront of consumer priorities.
Adapting to the Future of Themed Entertainment
As guest expectations shift, the industry faces a delicate balancing act between technological integration, sustainability, and personalisation. Themed attractions must remain agile and adaptive, leveraging new technologies while preserving authenticity and emotional connection.
Katapult’s 2030 Trends Report serves as a strategic guide for operators, designers, and investors. It offers actionable insights into how attractions can future-proof their offerings and thrive in a rapidly changing industry.
The report, which includes a full analysis of the megatrends and expert commentary, can be downloaded from the Katapult website.
