Immersive Gamebox has announced a new interactive gaming experience inspired by Netflix’s animated film KPop Demon Hunters, scheduled to launch across its United States locations in January 2027.
Developed in collaboration with Netflix, the attraction will combine projection mapping, motion tracking, spatial audio and cooperative gameplay to bring the film’s characters, music and environments into a location-based entertainment format.
The announcement builds on Immersive Gamebox’s existing relationship with Netflix, which has previously produced interactive experiences based on Squid Game and Floor Is Lava.
For family entertainment centre operators, immersive technology providers and intellectual property owners, the new attraction demonstrates the growing commercial potential of adapting successful streaming properties into interactive group entertainment.
Motion Tracking Supports Collaborative Gameplay
The KPop Demon Hunters experience will use Immersive Gamebox’s existing technology platform, allowing participants to interact with digital environments using motion-tracking headwear.
Unlike traditional virtual reality attractions, the format does not require participants to wear enclosed headsets. Instead, projection-mapped environments, touch-sensitive walls and spatial audio create an interactive setting where groups can move freely and collaborate.
Players will create personalised superfan avatars, selecting appearances, clothing and accessories inspired by the film.
The experience will then place participants alongside HUNTR/X, the fictional K-pop group central to the story, as they work together to protect the Honmoon.
Gameplay will incorporate recognisable locations from the film and environments inspired by Seoul, with participants completing music-based activities, challenges and interactive mini-games.
For attraction designers, this approach highlights the value of combining physical movement with digital interaction, particularly in group entertainment formats where social participation is central to the experience.
Established IP Supports Entertainment Expansion
KPop Demon Hunters premiered on Netflix in June 2025 and developed into a globally recognised entertainment property, supported by its music, characters and distinctive visual identity.
Its expansion into Immersive Gamebox reflects Netflix’s wider interest in location-based entertainment as a commercial extension of its screen properties.
Lisa Paton, CEO of Immersive Gamebox, has highlighted the film’s music, movement and audience participation as particularly suitable elements for the company’s collaborative gaming format.
For operators, established entertainment IP can support audience recognition and marketing efficiency, while interactive gameplay provides a different form of engagement from conventional screen viewing.
The format also offers opportunities to reach groups familiar with the property alongside participants attracted primarily by cooperative gaming.
Existing Technology Supports Multi-Site Deployment
A significant feature of the project is its planned rollout across Immersive Gamebox’s existing US locations.
Using an established technology platform may allow the company to introduce new licensed content without developing an entirely separate attraction infrastructure for each venue.
For location-based entertainment operators, this approach offers potential benefits in capital efficiency, content flexibility and operational consistency.
It also demonstrates how repeatable digital experiences can support ongoing programming changes within fixed physical environments.
Implications For The Visitor Experience Sector
The collaboration reflects growing convergence between streaming entertainment, gaming and physical visitor attractions.
For Experience UK’s audience, the project is relevant to companies specialising in projection systems, interactive content, spatial audio, game design, licensing and attraction operations.
The ability to introduce recognisable entertainment properties through adaptable gaming infrastructure offers operators opportunities to refresh their content portfolios while maintaining existing facilities.
With tickets scheduled for release in December ahead of the January 2027 launch, the KPop Demon Hunters collaboration provides another example of how major entertainment brands are extending their reach through participatory location-based experiences.
