IAAPA is holding its annual ‘Attractions Expo and Conference’ in Orlando, USA. The Expo will take place over 12- 16th of November bringing together industry leaders, suppliers and buyers in one place. This conference was designed with the purpose of advancing the industry through technological innovations, expansion of the target market and increasing profitability for all involved.
This event is centred on learning and developing the attractions industry. The learning part of the event consists of two interactive and informative categories of learning opportunities: Educational Seminars and In-Depth Learning Experiences. They provide attendees the chance to participate in multiple educational seminars, roundtables discussing prevalent issues, new updates regarding the industry and professional programs created to give participant on hands knowledge of the industry. These programs include behind-the-scenes facility tours – EduTours, one-on-one consulting sessions, Learning Lunches, and developmental programs such as the IAAPA Institute for Attractions Managers (IAM).
The other, developmental side of the conference allows for industry newcomers and veterans alike to showcase their companies on the exhibition floor. Industries from all over the world are planning to showcase their companies’ latest products and services, with a significant presence for the UK’s experience economy. The exhibition floor will be a place for attendees to learn more about the companies and expand their knowledge of the industry. While companies will be looking to spread their knowledge in their respective speciality as well as create future business opportunities.
Some of the companies looking forward to taking advantage of the exhibition floor and help improve the industry through their services include the likes of Holovis. They are a company that creates immersive and interactive experiences to engage audiences, taking them on transformative journeys. They do this by offering their clients a turnkey solution, from initial design and concept ideas to media creation, software development and installation.
Attendees interested in these companies’ services can visit their respective stands and develop partnerships if those companies meet their requirements. If individuals are on the lookout for game developers then the can head on over to INOWIZE or Sega Amusements stands. INOWIZE are a company with a robust portfolio which includes VR Quest Arena, the most complex location-based virtual reality attraction on the market. It runs action-packed multiplayer PVE and PVP games, complete with leader board and tournament options, and hyper-immersive single player experiences. While SEGA will also be presenting their portfolio of games which include House of The Dead, Scarlet Dawn, Transformers Shadow Rising Theatre, ATV Slam Motion DLX amongst many more.
If attendees are not specifically looking for games and something more prevalent to amusement and theme park rides, then they also have a variety of companies they can visit. Some of the biggest names in this field that they can meet on the floor are Simworx Limited and Severn Lamb.
Simworx is a UK based company that specialises in designing and manufacturing a range of media-based attractions for theme parks, visitor attractions and FECs around the world. Attendees can head on over to stand 3069 where they can discuss Simworx’s latest innovations include its AGV (Advanced Guidance Vehicle) dark rides which take the genre to whole new levels. They offer a trackless transportation system with an acceleration that is unrivalled within the industry and are available with a variety of different motion systems, seating capacities and on-board 4D effects.
Severn Lamb can be found on stand 2660 where anyone can some look at what these industry professionals have accomplished and what they are hoping to achieve through future partnerships. Established in 1947, Severn Lamb has led the world in the manufacture and supply of leisure, resort and amusement transport for over 70 years. Severn Lamb offer a wide of range of people movers including rail trains, trams, trolleys and funiculars. Recent projects include the design and manufacture of the bespoke ‘TUA Express’ rail train for a heritage railway in Portugal and three battery-electric Texan rail trains for the new Haichang Polar Ocean World park in Shanghai, China. They have currently been awarded major contracts to supply their SL Land Train to a park and zoo in Qatar and to the UK’s National Railway Museum.
If attendees are looking for very specific industry related service providers, water slide specialists, INTERLINK will be showcasing their latest projects, including new ride projects they have recently secured in South East Asia
Other innovative products from UK exhibitors include YourMapp. This innovative new product enables visitor attractions to easily create and manage their own branded app using a new affordable approach. This app will allow theme parks to fully control their own, branded mobile app that helps visitors find their way around or provide them with any information that the park deems useful.
IAPPA wouldn’t be complete without a significant presence for the UK Department for International Trade, they will be on hand to promote all that is great about the UK experience economy and will have fourteen UK companies that specialise in design, fit out and technological innovations for the attractions sector.
An event of this scale would not be possible without the generous support of event sponsors, one of the platinum sponsors is UK based Leisure Development Partners who are experts in financial feasibility for attraction projects around the world. With their help and other sponsors this Expo continues moving forward by celebrating the past and building the future.
For more information about IAAPA Orlando, or to register for the event, please visit their website.
