Experience UK will stage its biggest-ever UK Pavilion at IAAPA Expo Europe as the show returns to London from 22nd – 24th September. Located at S837, the Pavilion will bring together a record showcase of British creativity, innovation and expertise.
Now in its sixth edition, the UK Pavilion will feature 17 showcase partners, with a further 110 individuals joining the Experience UK delegation for IAAPA Expo Europe week, creating a major platform for UK businesses to build relationships and pursue opportunities across the global attractions industry.
Designed by Experience UK members Katapult and built by Illusion Design and Construct, this year’s nature-inspired Pavilion will put a distinctly British twist on the show floor, complete with an open-top red double-decker London bus forming the centrepiece of its hospitality and networking space.
Throughout IAAPA Expo Europe, visitors will be able to engage with UK-based businesses covering every stage of the attractions lifecycle, from creative design and technical delivery to operations and visitor engagement.
This year’s showcase partners are Christie, Cinchio, Cinesite, Electrosonic, Environmental Street Furniture, Illusion Design and Construct, Katapult, LEAPScheme, Mascots Inc, seeper, Spiro, The Flash Pack, U Cargo, Ventola, Voxel Studio, Widdop & Co and Wild Republic.
Alongside the showcase partners, Experience UK will welcome a wider delegation of businesses and industry professionals and other members exhibiting independently across the Expo. At the heart of the Pavilion, its networking lounge aboard the iconic London double-decker bus will provide delegates with a dedicated space to meet clients, hold conversations and build new international relationships throughout the show.
The week will begin with Experience UK’s annual IAAPA Expo Europe Opening Night Mixer on Monday 21st September from 19:00–22:00 at The Lockdown Room, London City Island. This year, guests will be invited to step into the rabbit hole for an Alice in Wonderland-inspired evening, designed by JR Creative and supported by headline sponsors by UCargo, media partner blooloop and Lodestar, Preloaded, Fever up, London & Partners and Katapult.
The evening will feature entertainment from SingPods’ karaoke booth, scenic elements from Luminous Show Technology and a glitzy, Oscars-style arrival experience from The Flash Pack, setting the scene for the Experience UK community and international industry to come together ahead of the opening of the Expo.
Ian Clappison, Chief Executive Officer of Experience UK, said:
“September is shaping up to be an incredible week for the UK Experience Economy, and having IAAPA Expo Europe back in London gives us a fantastic opportunity to put British creativity and expertise firmly in the international spotlight.
“This will be our biggest UK Pavilion yet, and we’re looking forward to showcasing our members, creating new international connections and bringing the industry together here in London.
“With 17 showcase partners, a wider delegation of over 110 individuals and a brilliant programme of networking around the show, it’s going to be a fantastic celebration of the breadth and strength of the UK Experience Economy.”
