Exhibitors within the Experience UK Pavilion at IAAPA Expo Europe will be showcasing their innovations to present a projection mapped centrepiece depicting a street party scene taking place on the upper deck on an iconic London Routemaster bus.
The Pavilion, curated by premier British trade body Experience UK, who represents the UK museum and visitor attraction sector, and Department for International Trade (DIT), spans 160sq metres and recreates a London Street scene with the classic red double decker bus as the centrepiece.
The eye-catching projection mapped display, sponsored by Simworx, features content created by immersive experience specialists LCI Productions. The inhouse concept and content team worked with Katapult, who designed the Pavilion, to create the initial concept, producing storyboards, visualisations and the final animation, which is scaled to perfectly fit the windows of the bus.
The visuals are powered by a 7th Sense Infinity Media Server with a 6 channel output delivering 6x HD at 60 frames per second and fully uncompressed media playback at 4K 60p (4:4:4 8-bit) from a single server solution.
Six Christie Captiva DWU500S 1DLP® ultra short throw laser projectors are located inside the bus to rear project the content onto the window gauze. Christie Captiva projectors are compact, lightweight, and quiet, seamlessly blending into installations while delivering 5,000 lumens on screens up to 150-inches in size.
Joe Graziano, director of sales, Entertainment, EMEA at Christie comments:
“We are thrilled to reconnect at IAAPA Expo Europe and meet our customers and partners in-person. As a leader in the themed entertainment industry, we’re excited to discuss how Christie’s range of AV technology can enable the best and brightest shared experiences – from dark rides to projection mapping, Christie has the solutions to bring creative visions to life.”
Ian Clappison, Chief Executive Officer, Experience UK comments:
“Visitors to the Experience UK Pavilion will be able to see and experience new products and innovations from our members for the first time at the IAAPA trade show.
“Guests will be able to soar through an immersive Snowdonia landscape on Frontgrid’s single player Paradrop VR experience, explore a digital twin of the booth and make modifications in the virtual space with Dapper Labs and get up close to an iconic and genuine Doctor Who Dalek and The Tardis with Sarner, who has developed the new science-based touring Doctor Who exhibition in close collaboration with BBC Studios.”
Visitors to IAAPA Europe are also invited to join the Meet The Brits social event taking place in the Experience UK Pavilion from 3pm on Tuesday 13th September. An afternoon tea consisting of a selection of finger sandwiches, soft drinks, teas, coffees and prosecco will be available for guests to enjoy as they explore the Pavilion.
The Experience UK Pavilion will showcase a variety of UK-based businesses who supply innovative products and services to visitor destinations worldwide, including Aardman Animations, Christie, Conductr, Dapper Labs (Teq4), Interactive Imagination, Environmental Street Furniture, Feel Good Films, Frontgrid, Katapult, Sarner International, Taylor Made Designs, U Cargo and 7th Sense.
The Experience UK Pavilion is located on Booth 1950.
Elsewhere, join Experience UK for Afternoon Tea Networking Reception at IAAPA Expo Europe.
