Events
InnovateX: The Experience Economy Forum 2027
InnovateX returns in 2027 with an expanded two-day conference bringing together the creators, operators, investors, developers, destinations and innovators shaping the future of the experience economy.
Hosted by Experience UK, InnovateX is designed for everyone involved in creating, delivering, operating, developing or investing in experiences. Across two packed days, delegates will discover new thinking, practical insight and real-world case studies from across attractions, culture, entertainment, design, technology, placemaking, property and destination development.
The programme will feature thought-provoking keynotes, panel discussions, practical sessions, roundtables and opportunities to hear directly from the people delivering some of the sector’s most ambitious projects.
Alongside the conference programme, InnovateX will include an integrated exhibition, dedicated networking opportunities and the Day One Networking Mixer—creating valuable space to discover new solutions, meet potential partners and build relationships across the wider experience economy.
Who should attend?
InnovateX is for:
- Experience creators, designers and producers
- Attraction, entertainment and cultural operators
- Museums, heritage organisations and visitor destinations
- Property developers, landlords and place shapers
- Technology, production and specialist suppliers
- Investors, advisers and professional service providers
- Government, tourism and destination organisations
- Emerging talent and the next generation of industry leaders
- A proven cross-sector audience
InnovateX 2026 welcomed more than 300 attendees representing over 200 organisations from across the experience economy.
Previous attendees have represented organisations including Netflix, Warner Bros. Discovery, Merlin Entertainments, Science Museum Group, Historic Royal Palaces, Manchester City Football Club, MSC Cruises, Puy du Fou, Fever, Puttshack, Framestore, London Transport Museum, London & Partners and the Department for Business and Trade.
Your conference ticket includes:
- Entry to both conference days on 9 and 10 March
- Access to all keynote, panel and programmed conference sessions
- Entry to the InnovateX exhibition
- Refreshments and networking lunch on both days
- Access to the Day One Networking Mixer
- Dedicated networking and business-development opportunities
- Access to event information and delegate updates
Experience London Day
Delegates can extend their InnovateX experience by joining the optional Experience London Day on Thursday 11 March 2027.
This specially curated programme will take attendees beyond the conference venue to visit and experience some of London’s most exciting attractions, destinations and new concepts.
The Experience London Day is separately ticketed, places are limited, and attendees must also hold a valid InnovateX conference ticket.
Super Early Bird tickets
A limited number of Super Early Bird two-day conference passes are now available:
- Experience UK members: £225
- Non-members: £350
Prices are subject to VAT and availability.
Shape the conversation
Applications are also open from people interested in contributing ideas, case studies and potential sessions to the 2027 programme. We want InnovateX to reflect the breadth, ambition and diversity of the experience economy and welcome proposals from established leaders, practitioners and emerging voices. If you are interested in contributing to the event, please submit your idea here.
Join us in London for two days of ideas, connection and collaboration and help shape what comes next for the experience economy.