Experience Talks : IAAPA London

Experience Talks is a national stakeholder engagement and advocacy programme led by Experience UK. It brings together industry leaders, developers, investors, landlords, operators, local authorities and policymakers to identify barriers to growth, unlock investment and shape policies that support the UK’s £134 billion experience economy. Insights from every roundtable will contribute to the UK Experience Economy White Paper, launching at InnovateX in March 2027.

Why this location?
Taking place alongside IAAPA Expo Europe, bringing together international attractions, suppliers and investors to discuss global expansion, innovation and policy.

Discussion themes
 • Scaling UK experience businesses
 • International growth
 • Skills and workforce development
 • Tax reliefs, innovation and policy
 • Collaboration across the experience economy

Who should attend?
Senior representatives from attractions, museums, cultural organisations, immersive experience providers, developers, investors, local authorities, architects, designers, consultants, technology providers, government agencies and destination organisations.

Sponsorship Opportunities
Sponsors can support individual roundtables or the national programme. Benefits include branding, speaking opportunities (where appropriate), participation in discussions, recognition within the White Paper, and exposure through Experience UK’s communications.

Participation & Contact
Participation is by invitation with limited places to encourage meaningful discussion.
 
To attend, host or sponsor a roundtable contact:
Julie Fitzsimmins
Board Member, Experience UK
julief@lodestaruk.com
+44 (0)7968 946254