EXTREME is a unique brand, community and purpose driven company that lives at the nexus of sports, entertainment, and lifestyle. Our Vision is to drive positive change through extreme and adventure sports.
The rapidly changing retail sector is creating challenges, offering opportunity for leisure to advance further into this area with the continued growth of retailtainment. We feel we have a unique place and profile within this industry by offering an accessible entry into adventure and action sports.
Urban regeneration within retail environments, creating community driven inspired projects are key drivers for our business and acknowledge that the ideal platform to network and promote this is at LeisureUP.
EXTREME Destinations are experts at creating innovative and sustainable sports, leisure and entertainment destinations.
As world leaders in our field and run by a deeply experienced team, EXTREME are recognised for their creative vision and entrepreneurial flair in designing, developing and operating indoor and outdoor extreme and adventure sports parks, hotels and mixed use developments.
Underpinned by the EXTREME brand and marketed by our events, athletes and media, EXTREME’s offer encompasses accommodation, food and beverage, retail and a variety of action and adventure experiences that appeal to people of all ages and all abilities.
EXTREME’s offer supports key government agendas including sport, health, wellbeing, education, job creation, infrastructure development and tourism. This is driven by the global growth in the adventure sports and lifestyle sector and the rapidly changing consumer demand for more inspiring and experiential based activities.
Working to unlock the full potential of each destination and maximise value for all stakeholders, EXTREME breathes life into under-utilized locations, delivers valuable inward investment and job creation. Maximising engagement and footfall for each project, the team significantly enhance any communities that they are involved in.
EXTREME has well-established international relationships with governments and institutional funding, considerable experience in public private partnerships and will invest in and introduce capital for the right project.
Artistic impression of the Extreme Adventure Park in the KSA
Destinations Development Manager, Mark Murray, very much looks forward to representing EXTREME at Leisurup by MAPIC, where will join the Experience UK delegation to showcase how adventure sports can revitalise downtown areas.
Commenting ahead of the event, Mark said:
“Having attended MAPIC over a number of years it has become more apparent that LeisureUP was becoming a key opportunity to network, and be a key part of the conversation in developing leisure within the global retail sector.
“We are delighted to be part of the Experience UK stand and showcase the entrepreneurial and innovative skill set that the UK excels at. We are looking forward to engaging with developers and landlords, presenting our unique take on retailtainment with the opportunity to deliver credible accessible adventure and action sports to the sector.”
To arrange a meeting with EXTREME’s Mark Murray at the event please click here, alternativity visit the Experience UK Booth (Stand P-1.G50) between November 29 – December 1, at the Palais Des Festival, Cannes France.
Elsewhere, meet Environmental Street Furniture at LeisurUP by MAPIC 2022.
