Secret Cinema will collaborate with Disney studios to bring to life some of Disney’s iconic movies in London later this year. Secret Cinema is a London-based company which specializes in immersive cinematic experiences.
The company offers a distinct film-screening experience that merges movies with live music, theatre and art. The concept was created back in 2007 by a small group of friends, which then transformed into an exceedingly popular interactive outdoor screening and theatrical affair that people all over the UK and world wanted to experience.
Details for the multi-title Disney movies are still being discussed and the first show is to premier later this year. Global expansion of the Secret Cinema is in the cards, with deals to include the experiences expanding to the Los Angeles and New York.
The company transforms large spaces into movie worlds where the storyline lives and breathes each night of the production. Audience participates in the story and the show. Upon buying the ticket for the cinema, they are given a character name and are debriefed on the preshow narrative.
Secret Cinema, Chief Executive, Max Alexander states, “Working with The Walt Disney Studios is much more than access to a treasure trove of titles, it’s about bringing together a unique combination of skills and expertise to build ever more authentic and amazing experiences, raising the bar again for what we mean b immersive cinema.”
The new deal was signed with a subsidiary of the Walt Disney Studios known as Studio Lab, a “storytelling laboratory hub” and the aim is to use technology to create storytelling methods for cinema goers.
Head of business partnerships for Studio Lab said of the partnership, “We are excited to bring this innovative and immersive new cinema-going format to the Walt Disney Studios family, and to be a part of introducing it to new audiences here in the United States. He also stated “Working with Secret Cinema, we are able to create a whole new way for fans to engage with some of our most beloved films.”
Secret Cinema has previously adapted a number of notable films including Blade Runner, Moulin Rouge, Casablanca, Grand Budapest Hotel, Alien and Shawshank Redemption .It is currently playing Stranger Things until the 1st of March and Dirty Dancing will be played in the summer of 2020 at a yet-to-be-revealed location. Secret Cinema had previously played Walt Disney’s Star Wars: The Empire Strikes Back as part of a previous deal.
Secret Cinema’s Katie Davidson was quite excited with the opportunity to include Disney’s library into screenings and says, “To be given the opportunity to bring some of Disney’s legendary franchises to life is a story teller’s dream.”
Studios are showing an increasing interest in signing deals with immersive cinema outlets like Secret Cinema to give the audience a unique experience while drawing additional revenue from old films.
