Counterculture announces appointment of new Creative Director as plans are revealed to expand events portfolio.
As the world gears up for the hotly anticipated return of live events, Counterculture Partnership has unveiled Simon Beresford’s appointment for the exciting role. Simon has a wealth of experience in the sector, as an internationally renowned production designer and screen content creator.
Simon’s stellar production credits include Out of Season with Dennis Hopper, Bradford Riots for Channel 4 and the BBC’s The Song of Lunch with Alan Rickman and Emma Thompson. Incredibly, Simon also designed the studio set for the BBC’s coverage of the 2012 Olympic Games.
The newly appointed Creative Director is an already established associate of Counterculture and will further support the company in helping cultural, educational and creative organisations to plan, manage and thrive.
Simon Beresford, Creative Director of Counterculture
Taking up his new role, Simon said: “Working with Counterculture is going to be exciting because this is an organisation that really understands the creative narrative and the bigger picture. Working in film and theatre, the telling of the story, the colour, the texture, the shape and how you present that to the world is central.
Continuing: “The same applies to events. It’s not just about putting on a great event. We owe it to our clients to ask how an event will really engage with people and how it will be something that they will remember for the rest of their lives. I am more than excited to be part of Counterculture, working with clients to deliver genuinely unforgettable experiences.”
Tom Watson, President of Counterculture, also added: “I am delighted to announce Simon Beresford’s appointment as Creative Director and partner at Counterculture. The coming months are going to be an exciting but challenging period for all sectors who are planning physical events. Innovation and creativity will be more important than ever before.
“As we expand our portfolio in this area with the launch of our new events prospectus we are exceptionally fortunate to have someone of Simon’s calibre leading this work.”
Elsewhere, Electrosonic appoints Lori Cross as non-executive Chair of the board.
