Australia’s entertainment, retail, and hospitality industries are on the cusp of transformation, as Consult-CHE secures a landmark partnership with global sports technology innovator BatFast. The move positions Consult-CHE as the exclusive conduit for introducing BatFast’s immersive sports simulators to the Australian market, aiming to redefine engagement across shopping centres, hotels, mixed-use precincts, and destination venues.
This collaboration marks a significant milestone in bringing cutting-edge “sportainment” to Australian audiences, merging digital interactivity with real-world play in a way that has already generated notable commercial success across Europe, the Middle East, and Asia Pacific.
A Proven Concept with Global Momentum
BatFast’s immersive simulators go beyond casual gaming. Powered by advanced computer vision tracking and machine learning, their multi-sport systems provide a high-energy, competitive format that has shown strong returns in international markets. From London’s Sixes Social Cricket to installations in Dubai and beyond, BatFast has delivered measurable performance uplifts for operators.
The technology is built for broad demographic appeal, attracting users from children to older adults, and has demonstrated the ability to:
- Increase foot traffic and average dwell time
- Drive higher food and beverage spend
- Provide operators with a distinctive edge in saturated entertainment markets
These benefits are especially attractive in a retail and leisure landscape where differentiation and experiential value are becoming essential for long-term viability.
Local Expertise Meets Global Innovation
Consult-CHE, with decades of operational and strategic experience in Australia’s leisure and hospitality industries, will oversee the rollout strategy. Their services include site evaluation, operational integration, commercial structuring, and long-term performance optimisation.
This consultative approach ensures that BatFast’s systems are not merely installed but embedded within a revenue-optimised operational framework, tailored to Australian consumer behaviour and market conditions.
Through this partnership, Australian developers and operators can access turnkey solutions that transform underutilised space into high-yield experiential zones. Whether incorporated into shopping centres combating the e-commerce effect, hotels enhancing in-house offerings, or entertainment precincts seeking anchor attractions, the value proposition is immediate and scalable.
Capitalising on First-Mover Advantage
As the international market pivots toward experience-led leisure, Australia is well-positioned to take advantage of the trend. However, timing is critical. With interest from global competitors increasing, early adoption of BatFast’s technology represents a strategic edge.
This partnership delivers more than a product. It introduces a tested business model supported by data, underpinned by a delivery team with the local knowledge to ensure operational success from launch to longevity.
For venues seeking to diversify their offer, drive incremental revenue, and align with emerging consumer trends, the Consult-CHE and BatFast alliance provides an actionable path to next-generation entertainment.
As Australian consumers demand more interactive and inclusive leisure formats, developers who prioritise technology-driven attractions will be best placed to meet rising expectations. With this exclusive partnership in place, Consult-CHE is inviting forward-thinking operators to engage now and help shape the future of sportainment in Australia.
