Merac, the ticketing and guest commerce platform for visitor attractions, has announced the appointment of Claire Furnival as its new Head of Experience Engineering. The hire comes at a pivotal moment for the business, following its acquisition by Crowd Convert earlier this year and a renewed focus on guest-first digital solutions across the group.
With more than 15 years’ experience in ticketing, guest experience, hospitality, and strategic partnerships, Claire is set to play a key role in driving Merac’s next phase of growth. She will lead the Merac Experience Engineers, working directly with clients to optimise systems, increase conversions, and enhance guest satisfaction.
Andy Povey, Co-CEO at Crowd Convert, welcomed Claire’s appointment: “Claire’s energy, sector knowledge, and customer-first mindset make her a fantastic addition to the team. As we continue to grow and evolve, Claire will be pivotal in shaping how we support our partners, helping them unlock more value from our platforms, products, and people.”
Claire is a well-known figure in the visitor attractions sector. During her time at Experience UK, she played a central role in connecting UK suppliers with global opportunities. Earlier in 2025, she was recognised by the Department for Business and Trade for her services to the industry and was invited to a royal reception at Buckingham Palace.
Commenting on her new role, Claire said: “I’m excited to join Merac and the wider Crowd Convert group at such a dynamic time. The group’s mission to rehumanise commerce aligns perfectly with my passion for helping attractions build meaningful connections with their guests through great tech and great service.”
Beyond her role at Merac, Claire will also collaborate across the wider Crowd Convert group, including supporting award-winning digital agency Rubber Cheese, contributing to the annual Visitor Attraction Website Survey, and shaping content for the Skip the Queue podcast.
With Claire on board, Merac and Crowd Convert are strengthening their position as trusted partners to attractions, museums, and cultural venues — helping operators unlock data-driven insights, deliver seamless experiences, and put guests at the centre of every interaction.
