Cinesite is heading to IAAPA Expo Europe following the unveiling of its latest immersive collaboration with FRAMELESS: a cinematic reimagining of Michelangelo’s Sistine Chapel frescoes. The award-winning digital studio group will join Experience UK at the UK Pavilion, stand S837, to meet operators, creators and partners developing the next generation of location-based entertainment.
For the new FRAMELESS artwork, Cinesite used advanced 3D visual-effects tools to translate works including The Creation of Adam onto a monumental multi-sensory canvas. The production draws on Michelangelo’s structural precision, animating figures and revealing details that can be difficult to appreciate from the floor of the original chapel. It demonstrates how cinematic craft can offer audiences a different emotional and visual route into familiar cultural content.
Cinesite’s location-based entertainment portfolio also includes creative development for Universal Studios’ The Bourne Stuntacular, where digital environments integrate with live physical action, and Forsaken, an eco-conscious underwater spectacle. These projects build on expertise developed across blockbuster visual effects and feature animation, applying premium content creation to spaces in which audiences can move, gather and respond together.
At IAAPA Expo Europe, the team will discuss custom content, creative partnerships and technology integration for themed attractions and immersive venues. For developers looking to raise the visual quality and narrative impact of a physical experience, the conversation begins with how screen-based craft can be reimagined for place. Meet Cinesite through Experience UK at the UK Pavilion, stand S837, throughout the show.
The move from cinema to location-based entertainment changes the creative brief. Content must respond to architecture, viewing distance, audience movement and the fact that no two visitors look in exactly the same direction. Cinesite’s experience across film and physical venues allows those variables to become part of the storytelling rather than technical constraints.
