Immersive art venture Wake The Tiger is set to open a large-scale multi-sensory experience at Westfield London in summer 2026. Spanning 80,000 square feet, the project will occupy the former KidZania site and marks the company’s most ambitious expansion to date.
The new venue, named the Wake The Tiger Amazement Park, will become Westfield London’s largest leisure and entertainment offering. The Bristol-based company anticipates attracting up to 600,000 visitors annually by 2027, underscoring the increasing role of experiential attractions in mixed-use commercial environments.
A Multi-Sensory Approach to Experiential Design
The attraction will present a multi-layered artistic environment featuring installations by hundreds of artists across diverse media. Described as a walk-through world of creative expression, the venue will integrate sight, sound and scent to produce a full sensory experience. The design will follow a non-linear layout, allowing guests to explore a sequence of themed spaces that shift between natural and fantastical environments.
The project continues Wake The Tiger’s established design ethos, which centres on creative collaboration, sustainability and emotional engagement. The company’s first venue in Bristol, housed in a converted paint factory, opened in 2022 and quickly became one of the UK’s most visited immersive attractions. The site features 40 interconnected rooms combining interactive storytelling, large-scale installations and narrative-driven art.
Strategic Growth for Westfield London
For Westfield London, the addition of Wake The Tiger strengthens its position as a mixed-use destination that integrates retail, culture and leisure. The project aligns with a broader retail industry shift toward experience-led attractions designed to drive footfall and dwell time within shopping and entertainment complexes.
The attraction’s 80,000 sq ft footprint reflects a growing demand for repurposing large retail units into high-impact entertainment spaces. For operators and developers, the project demonstrates the commercial potential of integrating creative installations and multi-sensory experiences within existing retail infrastructure.
According to Unibail-Rodamco-Westfield, the venue will bring a level of differentiation to the centre’s leisure offering and position the mall as a cultural as well as commercial destination. It also reinforces Westfield’s wider strategy of attracting experience-driven tenants that complement traditional retail.
Expansion Driven by Strong Market Performance
Since opening in Bristol, Wake The Tiger has attracted over half a million visitors and established a reputation for large-scale immersive storytelling. The London project represents a significant step for the brand, taking the concept from an independent creative space to a high-profile urban environment with international visibility.
The new site is being designed to operate as a long-term fixture rather than a temporary installation, reflecting the maturity of the UK’s immersive experience market. It also demonstrates continued investor confidence in creative industries that merge art, technology and themed design.
For professionals in the visitor attraction and retail sectors, Wake The Tiger’s expansion signals continued momentum for cross-sector partnerships between commercial landlords and creative producers. The project highlights how art-led experiences can reinvigorate commercial spaces, foster repeat visitation and deliver meaningful engagement across broad demographic groups.
By positioning immersive art within one of the UK’s most prominent retail environments, Wake The Tiger’s London venue is set to redefine the boundaries of cultural and commercial collaboration.
