A brand new retailtainment experience based on one of the world’s most iconic film series is gearing up to open this Summer.
Spanning three floors and encompassing 21,000 square feet of floor space, Harry Potter New York will include 15 different themed areas which each uniquely bring the magic of Wizarding World to life.
A huge model of the legendary Fawkes the Phoenix will gaze down from the ceiling as the centrepiece, with other key features including Hagrid’s boots and a London phone box, which transports guests to the Ministry of Magic.
Along with several hand-crafted props, the store will also house the largest collection of Harry Potter and Fantastic Beasts merchandise under one roof.
As well as stocking up on exclusive memorabilia, Potter heads will have the opportunity to embark on two immersive multiplayer VR experiences.
Chaos at Hogwarts lets budding witches and wizards to step into a magical journey to Hogwarts Castle and become part of the adventure were mystical creatures and secrets await.
Guests are also welcomed to get their wands at the ready on Wizards Take Flight VR experience. By riding on their very own broom, guests will take on a fantastical wand battle against the Death Eaters over the skies of London and Hogwarts.
More details of the hotly-anticipated VR experiences are set to be revealed soon.
And that’s not all, Harry Potter New York also features its very own Wand Shop, Dumbledore’s office and an interactive wand table, were guests can try and test their very own magical skills.
Sarah Roots, EVP at Warner Bros. Worldwide Tours and Retail comments: “The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city.
Continuing: “Over 1,000 Wizarding World props on display, including some authentic items which featured in the movies, the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”
The finishing touches of Harry Potter New York are currently taking place, with more details teased to be revealed soon.
The new state-of-the-art attraction, which breaks retailtainment ground, will open June 3 with the necessary social distancing measures in place.
Cover photo supplied by PRNewsfoto and Warner Bros. Studios Tour London
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