BALPPA, the UK’s largest leisure trade association has recorded a major increase in new membership during the COVID-19 crisis. The British Association of Leisure Parks, Piers and Attractions, who represent the UK’s commercial leisure parks, piers, zoos, visitor attractions and family entertainment and indoor play centres, have welcomed 60 new members in recent months.
The influx of new members has seen an increase of 17 per cent, bringing BALPPA’s total membership to over 400. “The value of working together across the leisure industry cannot be underestimated; particularly during times of crisis,” said Paul Kelly, BALPPA chief executive.
Paul continued, “As an association, we are lobbying the government and working with other groups within UK hospitality to ensure the urgent needs and concerns of all our members are properly represented.”
BALPPA are also offering members assistance with insurers, furloughing, guides to reopening, health and safety advice, PPE, grants, and loans, in such an unprecedented time. “Historically this has been a fragmented industry but Covid-19 and its devastating effects on leisure and tourism has shown how vital it is for us to join forces, support each other and ensure our voice is heard,” Paul added.
In addition to its lobbying activities, BALPPA also provides a forum for businesses of all size and levels of experience to come together and share best practice. “Our members include some of the world’s biggest leisure brands, like Merlin Entertainments,” said Paul. “Their experiences of having already started re-opening businesses in Asia and other parts of Europe provides invaluable information for all our members to learn from and they are able to discuss every aspect of their organisations in an open and frank way,” he said.
The association are also running weekly webinars, covering a number of topics from health and safety, to future trading, along with regular think tanks where issues relating to COVID-19 are discussed. BALPPA’s Facebook forum allows members to seek advice, ask questions and share ideas.
“It’s no exaggeration to say the association has been a literal lifeline for some members; offering support and empathy from people in the same situation,” said Paul. “It’s impossible to over-estimate the value of sharing worries and concerns for your mental health and wellbeing and this crisis has demonstrated just how much our members are always there for each other,” he added
