Mobile app technology provider, Attractions.io has released a new insights report to help visitor attractions respond to guests’ changing needs and expectations after COVID-19.
While the pandemic has created new trends, in many cases, it has also accelerated existing ones: From changing consumer demographics to evolving guest expectations, COVID-19 has highlighted the need for many attractions to modernise their experiences and better meet the demands of today’s customers.
This isn’t all bad news though, as Attractions.io’s Founder and CEO, Mark Locker explains:
“We, in the visitor attractions industry, have now been given an exciting opportunity to innovate. We have a chance to press reset on what the visitor experience is like, and set a new standard for the new normal.
We’ve already seen so many great examples of attraction operators embracing new digital solutions and working practices to adapt to new challenges like social distancing and jump ahead of growing customer movement towards seamless, end-to-end experiences.
As well as helping recover lost revenue, well-planned adaptation will also help support future growth, and revitalise attractions for new generations of guests.”
Designed to help visitor attractions navigate the new normal, the report identifies a number of challenges, trends and opportunities that operators will encounter in this changing world, including:
- Why social distancing presents an opportunity for attractions to innovate.
- How the communication landscape has changed.
- What demographic trends are shaping the future of attractions.
- Why personalisation is central to the new normal.
- How reducing friction leads to better guest experiences and increases revenue.
You can download a copy of the new report by clicking here.
