accesso Technology Group plc has announced the appointment of Mike Evenson as its new Chief Commercial Officer (CCO), a move that underscores the company’s ambitions for international expansion and customer-centric growth.
The appointment comes at a pivotal time for accesso, as the UK-headquartered company continues to broaden its role as a global leader in technology solutions for the leisure, entertainment, and cultural attractions markets. With more than 1,100 venues worldwide relying on its ticketing, point-of-sale, virtual queuing, and experience management technologies, accesso is positioning itself for its next phase of growth.
A Seasoned Leader at the Crossroads of Tech and Entertainment
Evenson is no stranger to the demands of a fast-paced, guest-focused industry. With over two decades of leadership experience across technology, ticketing, live events, and customer engagement, he brings both strategic acumen and operational insight.
At AudienceView, Evenson rose through a series of progressive roles, from VP of Marketing and Product Management to VP of Strategy and ultimately Chief Marketing Officer. His work in unifying brand, product, and go-to-market strategy proved instrumental in driving transformation and growth. This blend of experience has prepared him well for accesso’s ambitions to not only strengthen its global footprint but to continue innovating at the cutting edge of guest technology.
Aligning Commercial Strategy with Customer Experience
The creation of the Chief Commercial Officer role reflects accesso’s drive to align its global sales, marketing, and business development functions under a unified strategy.
Steve Brown, CEO of accesso, sees Evenson’s appointment as a crucial step forward:
“As we enter our next phase of growth, Mike’s proven ability to identify new markets, build lasting partnerships, and optimize commercial operations makes him an outstanding addition to our executive team. His leadership will be critical in aligning our commercial strategy to deliver an exceptional experience for our customers.”
Evenson joins at a time of strengthening leadership within the company. Following the recent appointment of Chief Operating Officer, Lee Cowie, accesso now has a reinforced executive structure designed to support innovation, operational efficiency, and global reach.
Industry Insight Meets Growth Ambition
Commenting on his new role, Evenson said:
“Taking on this role is an honor and I’m excited to lead our global commercial teams at such an exciting time in accesso’s journey. This opportunity allows me to apply both my experience and passion for the live events and attractions industry with a company I’ve long admired. Accesso is uniquely positioned for its next phase of growth and innovation.”
The statement reflects not only personal enthusiasm but a broader industry trend: technology providers are increasingly expected to serve as strategic partners to attractions, not simply vendors. By integrating ticketing, retail, food and beverage, virtual queuing, and guest experience management into a single ecosystem, accesso is helping operators deliver seamless experiences that meet rising guest expectations.
What This Means for the Industry
Evenson’s appointment signals a clear intent: accesso aims to expand its influence as a global technology partner, helping attractions harness data-driven insights while elevating the guest journey.
With competition across the attractions sector intensifying and guest expectations evolving rapidly, operators are looking for solutions that deliver both operational efficiency and memorable visitor experiences. Evenson’s track record in marrying brand strategy with commercial execution positions him well to help accesso — and its clients — thrive in this environment.
Looking Ahead
As IAAPA Expo Europe and other major industry gatherings draw near, accesso’s enhanced leadership team is expected to play a more prominent role in conversations about the future of attractions technology.
The company’s investment in research and development, combined with a strengthened commercial focus under Evenson, suggests that accesso is preparing to push further into new markets and partnerships worldwide. For operators seeking to innovate while managing complexity, the appointment offers reassurance that accesso will continue to evolve alongside their needs.
In an industry where technology increasingly defines the visitor journey, the arrival of Mike Evenson as Chief Commercial Officer represents more than a personnel change. It signals a renewed focus on growth, customer experience, and international leadership — ensuring accesso remains at the forefront of powering unforgettable guest experiences.
