7thSense will return to IAAPA Expo Europe with its latest media playback and show control technology, bringing both technical innovation and live collaboration to the show floor. The company will be part of the Experience UK delegation and visitors can meet its team at the UK Pavilion, stand S837.
The technology will also be visible in action. An ultra-compact S-Series Media Server and Medialon show control will power the Pavilion’s central LED display. Elsewhere, 7thSense is supporting P&P Projects on stand S3823 with a demonstration combining animatronics and untethered 3D projection mapping onto a moving physical object. Powered across two projectors, the installation explores how mapped digital content can become part of a dynamic, physical experience rather than remaining fixed to a conventional surface.
The showcase follows a busy year for 7thSense. Its systems power experiences including Lori Castle at Lotte World Adventure Busan, the touring Formula 1 Exhibition and the immersive visualisation suite at the James Hutton Institute in Aberdeen. The latter has been shortlisted for an AV Award in 2026. The company has also expanded its media-server range, with the S-Series delivering uncompressed 8K or up to four 4K outputs from a remarkably small footprint.
For designers, operators and integrators, IAAPA Expo Europe offers a chance to explore reliable, scalable technology for projection mapping, dark rides, interactive attractions and complex media environments. Meet 7thSense through Experience UK at the UK Pavilion, stand S837, from 22 to 24 September at ExCeL London.
Its presence also captures the collaborative character of the UK delegation. By powering a shared Pavilion feature while contributing to another exhibitor’s prototype, 7thSense shows how specialist suppliers can combine their capabilities to test new creative ideas and give visitors something tangible to experience on the show floor.
