Organized by the International Association for Amusement Parks and Attractions (IAAPA), the international Euro Attractions Exhibition Show (EAS) brings together major suppliers and manufacturers of high end, innovative technologies. Taking place in Amsterdam from the 23rd to the 27th of September, it will be attended by representatives from over 100 different countries. The EAS is expected to make history this year, with the highest number of British companies ever to exhibit their products and services.
The EAS is open to everyone, from trendsetters and respected industry experts to newcomers. It is an opportunity to discover new technologies, and share industry knowledge. The EAS also expands on Amsterdam’s status as a prime destination, enabling local and foreign professionals to come together.
Be a Part of History
The 2018 show is geared up to be the largest show of its kind. Held in the RAI Amsterdam Convention Centre, the EAS will occupy a space of around 13,000 square metres. Growing interest has not only pushed the EAS to be bigger than before, but has seen to the addition of a fifth hall for the exhibition. The additional space is meant to accommodate all the participants, and to give exhibitors the appropriate platform to reach out to more people with ease. EAS also holds the distinction of being the largest trade show that is solely focused on four different areas:
- · Parks and Attractions
- · Hospitality and Tourism
- · Education and History
- · Events and Entertainment
Perfect Opportunity to Network
Professionals will get a unique opportunity to network with their peers across the globe when they attend the EAS. EAS events are designed to encourage networking and communication, enabling the sharing of unique experiences and knowledge. EAS is also an opportunity for attendees to understand the best practices are being applied in the industry, and how they can be relevant to their respective fields.
The EAS is the perfect place to build and grow networks that will produce tangible results. Attendees of the show come from a wide array of fields, and include owners, suppliers and operators of attractions all over the world. Based on this factor, EAS offers one with a unique opportunity for growth, as well as planning for the future.
The Best of British Exhibiting at EAS
With representatives from over a hundred countries participating in the EAS, this year’s event will showcase some amazing companies that deliver visitor experiences, notably we also have a vast array of Experience UK members showcasing their talents this year.
You’ll see pioneering companies, such as Engineered Arts Limited (stand number 6-206), which will be showcasing their unique robotics with a major focus on innovative entertainment and communication systems. What’s more, they’ll be unveiling an exclusive, just for EAS attendees! Another master of innovation is Holovis (stand 2-512), which will be unveiling Li-Fly. This is a unique, patented solution designed specifically for various Flying Theatres and available exclusively for European market. Li-Fly relies on a 5-DOF motion system which can handle and manoeuvre around 100 guests securely in order to give a unique experience like never before.

Other innovative companies include Haystack Dryers Ltd (Hall 1, stand number 1028), which will be showcasing their inventive body dryers and booths. These exceedingly popular products are quickly becoming a common feature in water parks and in some of the biggest theme parks in the world. The dryers create a luxurious experience and one which builds customer loyalty with return visitors.

Then there is Rainbow Productions Ltd, a global leader for manufacturing character and mascot costumes in different industries. Their clientele is extensive and includes Fox Entertainment, Bourne Leisure, Farah Leisure, Merlin Entertainment, Turner Broadcasting, Nickelodeon, Mattel, Hasbro and Warner Bros.
Fans of leisure vehicles would do well to visit leading manufacturer Formula K International Ltd (stand number 5-712). With over 30 years of experience in supply and service to facilities in over 50 countries worldwide, Formula K produces a variety of vehicles, including mini cars, coin operated contraptions, go-karts, and recreational cars to businesses like amusement parks, FEC’s, outdoor and indoor play centres, and mobile events.
Amusement park and recreational attraction experts are well represented at the EAS. At stand number 1-1206, you will find Interlink, water ride specialists announcing new ride projects in South East Asia. They are also working on the “world’s first” Immersive SuperFlume. It will be located inside shopping mall and will be a unique attraction.

There is also Kiddy Rides (stand number 2-914), which will be showing off their new Paw Patrol Chase with a contactless payment option, as well as their Peppa Pig Camper van. The company covers all aspects relating to rides including sales of new and used rides and even offers services for repair, refurbishing and repainting.
Simworx Limited (booth 1-1031) is another attraction company that designs and manufactures media-based attractions for use in theme parks, FECs and global visitor attractions. The company’s latest innovation includes the AGV (Automated Guided Vehicle) dark rides. The Simworx simulators are also getting a new addition which is the Immersive Adventurer. It makes use of an immersive simulator and high tech 4DVR seat to give an experience with unique motion during a show. Simworx will be displaying these and its recent Mini Flying Theatre at the EAS, along with its new immersive VR device ParadropVR.

Speaking of VR, there’s also INOWIZE (Hall 3, booth 3-614), which will introduce its VR Quest Arena this year. This unique virtual reality attraction offers different experiences on the VR gaming area, including multiplayer PVE and multiplayer PVP. Grim Helm, a VR title introduced by INOWIZE, was previously previewed in Las Vegas and Los Angeles to wide acclaim.

At Booth 1-1614, you’ll find Severn Lamb, a company with over 70 years of experience in the supply and manufacture of transportation used by resorts and amusement parks. Their range includes rail trains, trolleys trams and special purpose vehicles, as well as their signature Adventure Truck. Engineering services by Severn Lamb include track installation and ride design and maintenance.
This is just a sample of wide diversity that the EAS offers. With over 12,000 experts and professionals from the tourism, leisure and entertainment industries across the world, the EAS is an unparalleled trade show.
Take a Glimpse at Global Trends
The EAS offers a programme that is specifically developed to explore, educate and highlight the various trends and resources available in these industries. The programme consists of 80 hours of various educational sessions that include presentations and guest speaker sessions, and talk about new concepts regarding beverages and food, ticket collection, security, and innovative technologies.
The programme is designed to cover a variety of areas, and offers talks and presentations from many leading operators regarding industry trends, innovative developments, marketing and engagement as well as human resource, safety measures, facility operations, government relations and other relevant topics.
The EAS is a platform that teaches you to improve by keeping an eye on growing trends. Outdated ideas are highlighted and replaced by innovative materials. Don’t miss out on the event of the year!

