Like every other country, Britain is also looking at explore avenues to boost its economy, and one such path being used is through the national tourism agency. Britain’s national tourism agency, also known as VisitEngland/VisitBritain is tasked with the job of building Britain’s tourism offerings, increase the volume of tourism exports and raising the countries tourism profile worldwide. These are just a few of the agencies’ objectives and it intends to achieve these objectives through their new initiative of supporting local tourism businesses sell their product to an international market.
VisitEngland has launched a digital education programme for small and medium sized local tourism businesses, so that they can expand their market and compete in the international market. The programme ‘Taking England to the World – an inbound tourism toolkit’ is designed as a guide to give the small and medium sized businesses the basic tools, key contacts and knowledge to achieve the programme’s prime objective.
The digital guide is designed to provide businesses with commercial business advice, tips and case studies. All of this is provided, in an effort to promote their product, experiences and destinations to an international clientele.
This is best explained by VisitBritain/VistEngland Commercial Director Carol Dray who said “The tourism education programme will support businesses to bring new and existing products into international markets and grow inbound tourism as a whole, increasing the value of the industry to England’s economy.”
Inbound tourism brings in approximately £ 127 billion to the UK economy and by arming local small to medium sized businesses with the correct tools; this number is bound to increase. This programme is just the first in a series of assets being developed by Britain’s national tourism agency to strengthen local tourism businesses. With more in the pipeline local business will have no problem reaching the international market and give the national economy a bigger boost than what its aiming to achieve.
