Asia’s hottest new entertainment destination has announced it is teaming up with a mighty gaming intellectual property (IP) owner to integrate several immersive and interactive attractions.
This week (February 3) Universal Beijing Resort unveiled its latest partnership with Tencent Interactive Entertainment Group (TIEG), to create new experiences inspired by much loved IPs in Chinese culture.
While the theming of the new attractions is yet to be teased, TIEG own the rights of some of the world’s most popular games including Call of Duty (COD), Fortnite and League of Legends – which fans may expect to make an appearance at the new complex.
The new IPs will be incorporated through cast performances, retailtainment spaces and digital experiences throughout Universal Beijing Resort – which is slated to open in 2021.
Artistic impression of City Walk, located in the beating heart of Universal Beijing Resort
Commenting on collaboration’s future, Wang Tayi, General Manager of Beijing International Resort said: “We are looking forward to seeing this cooperation set a new benchmark for the innovative development of the cultural tourism industry.
“Universal Beijing Resort and Tencent IEG will feature multi-dimensional, cross-sector integration in gaming, E-sports, entertainment, technology and other fields, exploring new possibilities, while continuously expanding industry boundaries.”
Major construction complete
Less than two months ago (December 31) officials at Universal Beijing Resort announced the milestone achievement that major construction had complete at the world’s most highly anticipated visitor destination, which saw 100,000 construction workers and 500 designers to bring the new magical theme park to life.
Work is now taking place to finalise interior details, implement security systems and conduct vigorous health and safety testing across the epic 130-acre complex.
Once opening, Universal Beijing Resort is set to rival its sister resorts in California, Japan and Orlando – featuring the iconic Universal Studios Grand Hotel, CityWalk and of course, Universal Studios Beijing theme park.
Legendary lands including the Wizarding World of Harry Potter will feature at the park
Along with world favourite IPs Harry Potter, Minions and Transformers inspiring some of the lands – officials have also teased bespoke experiences have been created to reflect China’s rich cultural heritage.
An open date for Universal Beijing Resort is set to be announced to coincide with the latest pandemic guidance in China.
In other IP news, Experience UK caught up with Katapult’s Dawn Foote to discuss the flourish demand for IP visitor attractions around the world.
