Taking place in Orlando next month, the annual IAAPA Conference and Exhibition brings together the global attractions industry under one roof. From industry experts, to attractions operators and a very diverse range of suppliers, this year’s event promises to be another fantastic event.
As leaders in the development of world-class visitor destinations, the UK experience economy will be represented by the Department for International Trade (DIT) who have a large presence at this year’s exhibition. The DIT will be on stand 1873, where they will be joined by fourteen UK companies who represent the very best of UK creative talent and innovation.
Joining DIT this year are Engineered Arts, who make the most memorable robotic experiences in the world. Their unique combination of cutting edge technology and focus on public experiences means nothing in the world comes close to seeing one of their robots. Immotion who deliver amazing ‘Immersive out of home’ experiences, will showcase their award winning storytelling skills, a proprietary Content Management System, and a state of the art VR platform that blur the lines between fiction and reality. SkyVenture will also be present on the DIT stand, they are the world’s largest designer, manufacturer and operator of indoor skydiving centres. Operating under the brand “iFLY Indoor Skydiving“, their tunnels can be built as standalone units or integrated with malls, theme parks and cruise ships.
The other companies that will display literature on the stand and use it as a promotional base from which to conduct client meetings include:
Framestore brings extraordinary ideas to life in any space or screen through craft, imagination and technology. Known for its esteemed heritage in visual effects, the creative studio creates pixel-perfect images for Hollywood and advertisers alike. Responding to an audience appetite for deeper immersion in their media consumption, storytellers are utilising Framestore’s heritage of artistry and innovation to develop a new breed of brand experience.
Kay Elliott who have built a £1/2 billion project portfolio, spanning 25 countries on 4 continents. They will showcase how they create amazing destinations and memorable experiences, through the delivery of creative solutions from masterplanning, concept and detail design to completion. Kay Elliott’s experience economy sectors include midway and heritage attractions, hotels, resorts, sports facilities, retail, and zoological attractions including aquaria.
Rainbow Productions, one of the world’s leading costume character companies who produce bespoke walkabout mascots for the Leisure, Licensing, Sports and Brand Industries.
Sarner who are a creative design and audio visual system integration company, that specialises in the design of a variety of visitor attractions, including theme parks, water parks museum exhibitions, and immersive experiences.
‘SkyRider’ who offer the simplest, affordable, adrenaline-pumping thrill ride which provides an amazing ride without spending millions to build it. SkyRider is a self-propelled gravity fuelled Zip coaster that dips, swoops and bends, and fulfils your visitors’ needs for excitement and originality.
Teq4 who specialise in designing and building immersive attractions, they bring together the most innovative and experienced technologists, creatives, media production and project management specialists from around the world.
The Deluxe Group, a leading design and fabrication contractor who specialise in building truly authentic themed environments in the entertainment, leisure, retail and hospitality industry. The Deluxe Group’s services include design development, 3D animated design, and fabrication in wood, metal, fibreglass, artificial rockwork, themed facades, custom furniture, themed lighting, SAE, props, faux finishes, carved render and scenic artistry. Recently the company includes giant sets and interior fit out for the award winning “Ratatouille” ride and restaurant, Disneyland Paris and currently the fabrication and installation of Sony Movie franchise attractions Hotel Transylvania, Ghostbusters, Underworld, Zombieland and Underworld for Dubai Parks and Resorts at Motiongate in Dubai.
The Dream Corporation who have developed unique ‘immersion room’ technology: custom-built chambers integrated with the top HTC virtual reality gear and dynamic heat, wind, rumble and scent effects.
Timbalaya, a family entertainment IP that gives hundreds of thousands of children and their families a delightfully intimate place to play in. Timbalaya, is a rich story based adventure park, the midsize attraction, is offered on a franchise basis.
White Light a complete production solution, who are specialists operating in a range of markets such as theatre, corporate events, broadcast, concert touring, leisure, education and trade.
Commenting on this year’s event, Rozmin Blatt, Manager of the Experience Economy Team at DIT said:
“The UK companies exhibiting at IAAPA offer unparalleled products and services designed to make attractions attractive, from state-of-the-art digital technology to culturally-sensitive design and interpretation. From humanoid robots to high-flying indoor thrill experiences; cutting-edge VR platform providers, to immersive attraction designers and brand experience specialists, we have it all. Whether you’re looking for an integrated audio-visual solution, or an innovative mobile app to unlock valuable insights to your customers, this group of companies has what you need. Each of these companies is a leader in its field and every one of them is here ready to do business with you.”
And that’s just the beginning! The UK has several hundred more fantastic companies who provide products and services for the visitor attractions industry. The UK’s Department for International Trade will be on hand throughout the event to advise and help you connect with UK creative talent on site, and hundreds more potential business partners in www.experienceuk.org, the UK’s association that represents the diverse range of companies that supply products and services to the experience world.
