In a thrilling leap forward for family entertainment, Slick City has announced the expansion of their revolutionary indoor slide park through franchising. This move is set to redefine the leisure landscape across the United States, ushering in a new era of innovative fun that transcends age boundaries.
Since its inception, Slick City – creators of the world’s first all-ages indoor slide park – has captured the imagination and adrenaline of visitors with its state-of-the-art “dry slide” technology. As Slick City opens its doors to franchising, it’s not just offering business opportunities; it’s inviting entrepreneurs to be part of a mission to sprinkle joy and excitement in cities throughout the U.S.
With three thriving corporate locations and a fourth on the horizon, Slick City has proven its mettle in Denver, St. Louis, Houston, and soon, Phoenix. The response has been overwhelming, with over 300 groups expressing their desire to franchise, prompting the company to offer thirty protected territories this year alone. The brand’s rapid growth is a response to the post-pandemic surge in demand for out-of-home entertainment experiences.
Slick City’s business model boasts impressive financials, including an Average Unit Volume of $4.1m and an EBITDA margin of 45.9% across the first 20 combined operating months. These figures are indicative of a strong market presence in an industry estimated to hit $497.9 billion by 2031.
The leadership behind Slick City is as robust as its financial performance. Bron Launsby, a seasoned entrepreneur in family entertainment, and Gary Schmit, the inventor behind Slick Slide technology, have assembled a team from the elite ranks of Burger King, Sky Zone, Universal Studios, and other prominent experiential brands. Their expertise is the backbone of Slick City’s franchising framework, ensuring a seamless and rewarding experience for franchisees.
At the heart of Slick City’s allure is its patented and proprietary dry-slide technology. After eight years of dedicated research and development, including expertise from the field of tribology, Schmit has perfected the dry-slide experience to mimic the thrill of a water slide without a single drop of water. This innovation is protected by a fortress of patents, safeguarding the unique experience that each Slick City Action Park offers.
Slick City’s commitment to innovation doesn’t stop at the slides. The brand promises regular introductions of new slide designs, easy retrofits, and attractions, ensuring the venue remains a hotbed of excitement and novelty. Franchisees can look forward to diverse revenue streams, including access passes, birthday parties, food and beverage, merchandise, group events, and fundraisers.
As Slick City embarks on its franchising journey, it is looking for partners passionate about delivering exceptional guest experiences and who have a business management or family entertainment background. The ideal franchise partner enjoys fun as much as they do profits, aligning with Slick City’s ethos of providing a memorable time for all visitors.
Slick City’s pioneering approach extends beyond the slides; it is a community-centric brand that appeals to the young and the young-at-heart. Adult nights, glow events, and award-winning birthday party experiences showcase its broad appeal. With adults comprising over 24% of revenue, Slick City demonstrates its versatility as a brand that caters to all demographics.
With an initial franchise investment ranging from $1.5m to $3.1m, Slick City is an attractive proposition for potential franchisees. The brand’s multi-unit owner discount further demonstrates its commitment to fostering successful, long-term partnerships.
Slick City’s franchise launch is not just about expanding a brand; it’s about spreading a wave of joy and excitement across the nation. As it continues to grow and innovate, Slick City invites entrepreneurs to join a movement about creating inspiring, engaging, and, most importantly, fun experiences for communities everywhere.
