A Sheffield based creative agency has been appointed by a mega visitor experience brand to create and deliver the key visuals for its latest £209 million theme park development.
Front has been engaged by LEGOLAND Resorts to build the marketing campaigns and promotional content for its new South Korea visitor experience. The creative agency will be responsible for the branding of the attraction, by curating online, print and video content which will aim to attract a global audience.
Front are well established in the marketing world, having launched campaigns for Manchester’s Chill Factore and Chester Zoo. Recently the Yorkshire creative agency took their expertise to the world stage, after winning the opportunity to lead LEGOLAND New York’s promotion, which is scheduled to open in 2021.
Through the detailed campaign Front will showcase the captivating attractions at the South Korea park, while encapsulating the excitement it will offer for all the family both in the parks and the Lego-themed hotels dotted around the complex.
The highly anticipated visitor experience will be the first of its kind in South Korea and promises to be hugely popular. The resort will be less than a two-hour drive from the capital Seoul, which will connect 24 million people to the iconic toy theme park.
“Its insight driven rationales, and the project management support it delivers across multiple continents and time zones, have also added real value. The creative delivered so far for New York has been first class, so I’m looking forward to seeing how the South Korea project develops.”
Legoland South Korea is expected to launch in 2022.
Elsewhere, check out the new attractions which have opened this year at the Mall of America.
