The Saudi Arabia Ministry of Tourism is partnering with UiPath to leverage AI and automation technologies to achieve its Vision 2030 objectives. This strategic move is designed to transform Saudi Arabia into a top global tourist destination, contributing significantly to the national GDP and generating numerous job opportunities. The ministry’s adoption of the UiPath Business Automation Platform is pivotal in realising its goal of attracting 150 million tourists annually by 2030, underscoring a commitment to sustainable and innovative growth within the non-oil sector.
In 2023, the kingdom made notable strides in tourism, welcoming over 100 million tourists and leading in international tourist arrivals growth. The ministry is at the forefront of expanding the tourism industry’s capacity to accommodate increasing visitors, enhancing service standards, and promoting professional development within the hospitality sector.
The ministry’s journey with UiPath began in 2018, focusing initially on internal processes and expanding to automate external interactions, facilitating improved collaboration within the tourism ecosystem. This approach aligns with Saudi Arabia’s ambition to secure a top position among the G20’s leading tourism destinations, leveraging AI and hyper-automation to revolutionise the tourist experience and attract investment.
Implementing UiPath’s technology has resulted in significant efficiency gains, with 35 automated processes now operational, streamlining data management and decision-making within the ministry. This initiative supports the kingdom’s vision of establishing a world-class tourism industry. It exemplifies the potential of AI-powered automation in enhancing public sector administration and contributing to economic diversification and sustainable development in Saudi Arabia.

