RLI Global is hosting a Bootcamp to enhance companies knowledge of the immersive entertainment market, and it’s application to the retail world. The Bootcamp is taking place on the 5th May at Wembley Stadium in London and will tackle subjects relating to the out-of-home entertainment sector, in 4 different sessions.
Session one provides guests with an overview of the digital out-of-home entertainment scene, and delves into the need for retail and hospitality to harness the opportunities available to them through immersive entertainment, by evaluating the key trends and innovations within the market. This segment also looks at the deployment of Virtual Reality, Augmented Reality, Mixed Reality and the emergence of Cross Reality, and the impact on the future entertainment audience as a whole.
The next session breaks down the core trends in VR and AR, and looks at the current phase of innovation and investment, through the use of real-life case studies and product overviews. The focus then turns to the deployment of the two into retail and hospitality locations, looking at both the opportunities and limitations. An important point during this session is to help businesses understand how to drive and retain new audiences gained through the use of AR and VR, with a look at the next phase of development.
Session three moves beyond the new hardware and discusses the common practise of deploying immersive entertainment into the retail and hospitality sector. The requirements and restrictions will be discussed as a number of leading attractions have been rolled out globally into the market in recent years. Real-world examples from Asia, Europe, North America and UAE will be examined, charting both their success and failures in an effort to learn best practise.
The final session looks at one of the most far-reaching trends, the use of immersive entertainment as a medium to project well-known brands and intellectual properties into the entertainment market. The session tackles the issues that have been found in deploying IP based entertainment into existing retail and hospitality locations, as well as the hidden dangers of depending on technology to promote a brand successfully. Leading Hollywood movie properties, toy brands and the use of television characters will all be discussed, as well as examples of successful and failed deployments into the sector.
There will be a closing session in which a Q&A will take place, with an opportunity to pose questions around the subject area, with a goal of generating a profitable business in the immersive entertainment arena.
