News

Posted 20/10/2020 by Experience UK

Plans for state-of-the-art VR experience announced at Shanghai Disneytown

A major virtual reality experience is coming to Shanghai Disney Resort.

Opening at Disneytown, the interior of the vibrant Lakeshore Building is set to be transformed into a large-scale virtual reality and entertainment space.

The new experience is expected to be the most immersive attraction offered at Disneytown, using ground-breaking technology to engage guests with the magical brand like never before, through augmented reality simulations and multi-sensory platforms, ultimately enriching the Disneytown experience.

The new  VR experience will be available from the shores of Wishing Star Lake, as guests take a break from the resorts magical shopping, dining and entertainment experiences which opened in 2016.

Disneytown features 15 restaurants offering a variety of worldwide cuisine, from Chinese delicacies to American classics. A range of Disney-themed merchandise stores are also housed at the resort, along with international favourite chains Build-a-Bear, Adidas and the largest LEGO store in the world.

The new virtual reality development is a collaborative project between Shanghai Disney Resort and award-winning Chinese VR designers SoReal, who have a rich portfolio of designing technological shows and experiences across Asia.

Speaking of the partnership Michael Qi, Co-Founder and CEO of Sky Limit Entertainment said: “We are delighted with this opportunity to expand our business and to bring our unique VR experiences to Shanghai at Disneytown.

Adding  “Shanghai Disney Resort is renowned for being committed to providing high quality immersive entertainment experiences to guests. It is our great pleasure to become part of this vibrant experience and bring guests tailored entertainment offerings during their stay at the resort.

As of yet, a name for the VR experience is yet to be revealed. Its expected to be open in 2021.

Elsewhere, a Mario themed café and store has opened at Universal Resort Japan.