On 13th February 2019, Panasonic Business launched its new Customer Experience Centre in Bracknell, UK which displayed an exciting variety of B2B solutions using the latest technology.
The Customer Experience Centre is divided into two distinct sections to enhance the visitor experience. The first section comprises of eight vertically placed virtual environments that cover a 270-degree space, allowing customers to indulge in interactive presentations. The second section allows customers to experience Panasonic’s latest technology through different innovative items present in the demonstration space.
The Customer Experience Centre is a project built using Sysco Productions’ AV design and integration coupled with AB Creative’s intelligent concept and Hart Wilcox’s physical build. It showcases over 100 modern objects which reflect Panasonic’s developments in technology. Moreover, the presentation space efficiently accommodates nine high accuracy laser projectors which work together to display a magnificent show.
According to the Managing Director of Panasonic UK, Simon Grantham, Panasonic’s latest technology is providing a wonderful opportunity for businesses to flourish and this Customer Experience Centre can help businesses by solving their everyday problems.
The Customer Experience Centre concentrates on five major matters which include rugged computing, retail technology, communication solutions, audio visual solutions and next-generation surveillance technology.
Panasonic’s latest retail technology is displayed in the new Experience Centre through electronic price tags, digital signage displays and a stock surveillance system which uses CCTV to indicate when stock finishes on shelves. Moreover, Panasonic has built a clever lecture capture scheme which can be used by universities to automatically record lectures taught in class.
When visitors enter the Experience Centre, they are handed an Android Toughbook through which they can browse a wide variety of brochures, whitepapers and videos and select the ones they like. Their selection is emailed to them so that they can go through the interesting content and enjoy it even after they have left the Experience Centre.
The Experience Centre features Panasonic’s modern analytics software as part of its smart security section. It comprises of a wide range of modern surveillance systems that can be used indoors as well as outdoors. The surveillance systems feature high accuracy facial recognition cameras that have been ranked as the best ones by NIST. Panasonic’s Face Server can recognize faces better than the conventional facial recognition system. Its new algorithm can identify people’s faces even when they are wearing face masks and sunglasses.
Visitors can also test the durability of a wide variety of rugged tablets and notebooks by Panasonic. A Toughbook testing station is set up through which visitors can test the rugged range for water ingress, impact and drop.
Simon Grantham looks forward to facilitating the transport, retail, logistics and entertainment industries through Panasonic’s innovative technologies. He added that the Experience Centre will help businesses in improving and strengthening themselves through modern technology.
The new Panasonic Customer Experience Centre focuses on the belief that modern technology is important for the future. It supports the new B2B brand agenda ‘Freedom through innovation’, which is the idea that businesses need to work their way towards success by using innovative technology to meet the needs of their customers.
