The First Experimental Retail Store of PGA TOUR Opens in Boston

The First Experimental Retail Store of PGA TOUR Opens in Boston

The PGA Tour take pride in serving the best “retail-tainment” experience

The reputed PGA TOUR Superstore has opened its first store in Boston and the New England region, the grand opening took place on Saturday, 2nd February.  PGA Tour Superstore’s successful retail model is helping the company expand its golf-centric business in Boston, where a second store is set to open in Braintree during the spring of 2019. This acclaimed chain of stores is operated by a subsidiary of AMB Group known as Golf and Tennis Pro Shop, Inc.

Dick Sullivan, the President and CEO of PGA TOUR Superstore, highlighted that the brand’s first priority is its customers and they take pride in serving the best “retail-tainment” experience among all the golf retailers in the US. He said that their team functions in a culture where it is mandatory to provide a radically different experience to the customers. Mr. Sullivan is quite excited about the inauguration of one of the branches of PGA TOUR Superstore in Boston.

The grand opening of the PGA TOUR Superstore saw $30,000 giveaways to its first customers - including iron sets, wedges, drivers, tennis racquets, and putters -the free gifts will also included apparel and accessories for both men and women.

The new PGA TOUR Superstore developed in Peabody has a 1,575 square-foot putting green area for the visitors to practise their short game. It also has seven high-tech interactive simulators and nine hitting bays to help visitors improve their swings. PGA TOUR Superstore’s services are not just limited to accessories, footwear, and apparel, but they also offer the largest selection of clubs. Customers can utilise custom fitting and repair services and benefit from the lessons offered by certified teaching pros.

The CEO highlighted that the company’s main focus is on the relationship business rather than the profits. Observations have shown that the average customers spend at least an hour in the store most of the times, and their stay stretches to around three hours.

The PGA TOUR Superstore is also focusing on charitable activities. The store is donating $6,500 to the National Schools Program of Massachusetts to assist their mission of helping physical instructors teach the core values of The First Tee. This youth development organisation organises and manages educational programs for youth to develop their skills, instil life-enhancing ideals, and promote healthy choices through golf.