I had an excellent day at the Euro Attractions Show in Amsterdam and met many of the record number of UK companies attending the show as exhibitors or delegates. The show seems to go from strength to strength and Paris 2019 promises to be a fantastic event.
Saudi Arabia continues to be on our minds, and our Sector Specialist Graham Ellis has just returned from a RIBA-led trade mission to the Kingdom. He will be sharing his thoughts with Experience UK members in due course. I have been engaging with SAGIA, one of the key organisations engaged in the delivery of Saudi Arabia’s ambitious Vision 2030 programme and hope to have a clearer understanding of the Saudi entertainment/cultural ecosystem in the near future. We need to develop a programme of engagement with Saudi Arabia that supports our companies’ ambitions but getting detail is not straightforward. The Saudis are aiming high and we want to help them realise their goals – and, of course, help our companies win business. There will be a slew of projects from the mega to the minor but there will also be a huge requirement for capacity building and I think that serves the UK well. We have the skills and experience which can help a new generation of young Saudi men and women turn latent potential into a thriving cultural and entertainment sector.
We are delighted that DIT will once again have a stand at the IAAPA Attractions Expo in Orlando 13-16 November. Following a huge amount of interest, we have now selected 3 UK companies – Engineered Arts, Immotion and SkyVenture - to showcase their products on our stand. A further group of companies have applied and been accepted to use the stand for client meetings and as a base from which to promote their products/services during the show. If you are already exhibiting/attending you can still apply to be part of the DIT group and have an entry in our show brochure, as well as benefit from our wider marketing at the event. Please contact Rozmin.firstname.lastname@example.org for further details.
On Friday 9th November, we will be welcoming a strong delegation from Hong Kong’s Leisure and Cultural Services Department (LCSD) to the Museums Association Conference in Belfast. DIT will be hosting a business networking lunch so if you are at the show – or based in Northern Ireland – why not come along and get some tax relief in the form of a bite to eat.
And, finally, I have just completed a 15 minute video explaining the concept of the experience economy designed to help our colleagues based in overseas markets understand what you do – and how they can help you do it more often.