News

Posted 15/12/2020 by Experience UK

New natural history museum set to enrich Oman’s tourism offer as part of Vision 2040

A new museum is in the pipeline for an upcoming country in the Middle East.

Oman’s national government has unveiled plans to create a brand-new natural history museum in Jebel Akhdar, which will help to enrich the Sultunate’s tourism offerings as part of the Vision 2040 scheme.  

Located just short of 100 miles away from Oman’s capital Muscat, Jebel Akhdar is a stunning rural region surrounded by breath-taking mountains. Its hoped the addition of a cutting-edge natural history museum will attract not just Oman residents, but also visitors from overseas – helping the Sultunate flourish as a world tourism destination.

After much speculation surrounding the potential project, His Excellency Salim bin Mohammed bin Said al Mahrouqi, Minister of Oman’s Heritage and Tourism confirmed the news on Twitter.

His Excellency tweeted: “Jebel Akhdar is witnessing development of specific projects adding to the options that enhance its position as a distinct year-round tourist destination. 

“The coronavirus pandemic has proved that domestic tourism is an important factor for the economy.”

Vision 2040

As expected, a new natural history museum isn’t the only project Oman has in the pipeline to increase its tourism offer as part of Vision 2040. Muscat will welcome the Mall of Oman in 2021, the largest retailtainment destination of its kind to launch in the Sultunate.

By opening a multitude of museum, attraction experiences the ambitious strategy outlines plans to welcome 12 million tourists to Oman in 2040, compared to 3.5 million tourists who visited Oman in 2019.

In other Middle East news, a study by the Red Sea Development Company has found 90 per cent of young Saudis desire for a career in tourism as the nation gets on board with Vision 2030.