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BRC Imagination Arts
BRC Imagination Arts is an award-winning, strategy, design and production company specialising in transformational visitor experiences. For 45 years, the company has turned cultural stories into destinations built to move people, deepen connection and deliver lasting change.
Guided by a creative philosophy called Magic with Heart, BRC works from the inside out: beginning with what an audience needs to feel, then building every element of design, narrative and production around that emotional truth. The result is work that consistently outperforms visitor benchmarks and earns the trust of the world’s most ambitious brands and institutions.
BRC’s portfolio spans some of Europe’s most celebrated cultural destinations, including the Museum of Liverpool, the Johnnie Walker Experience on Princes Street, Jameson Distillery Bow St. and the Guinness Storehouse. Proudly independent, with more than 500 international awards, BRC remains one of the most trusted names in cultural experience design.
